Top 10 Companies in Connected TVs Market

Top 10 Companies in Connected TVs Market

Connected TVs, also known as “smart TVs,” are television sets that are connected to the internet and offer a variety of built-in apps and features. These features may include the ability to stream video content from popular services like Netflix, Hulu, and Amazon Prime Video, as well as the ability to browse the internet, check email, and play games.

While most modern television sets are now equipped with some form of internet connectivity, connected TVs take things a step further by offering a more integrated and user-friendly experience. In many cases, these TV’s come with their own dedicated remote control that includes a built-in keyboard, making it easy to search for content and navigate apps.

Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a South Korean multinational electronics corporation. It is a global leader in consumer electronics, semiconductors, telecommunications, and digital media technologies. Around 290,000 people are employed by Samsung Electronics, which has assembly lines and sales networks in 74 nations. Foreign investors own the majority of the business. Samsung Electronics is one of the largest technology businesses in the world by sales, and it reported a record revenue of $244.3 billion in 2021, a 22% increase from 2020. The company reported profits of $34.3 billion in 2021, up 55% from the previous year.

Since the last decade, Samsung has been considered one of the world’s leading smart TV manufacturers. Its TVs are known for their ultra-sharp image quality, immersive user experience, and high-quality sound. In addition, smart TVs by Samsung are built on the open-source Tizen OS platform. According to a Strategy Analytics report, devices with Tizen OS are currently at 12.7 % of the market share, growing by over 20% year on year. Moreover, Samsung TVs support almost every major OTT platform app by default. Further, Tizen OS is also equipped with Samsung TV Plus. This unique feature provides access to a variety of TV shows and movies, completely free.

Haier Group Corporation

With its headquarters in Qingdao, Shandong, the Haier Group Corporation is a global Chinese manufacturer of consumer electronics and home appliances. Products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, laptops, and televisions are among the ones it creates, develops, manufactures, and sells. Seven global brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua, and Candy, make up the home appliances sector, or Haier Smart Home.

Panasonic Corporation

With its headquarters in Japan, Panasonic Holdings Corporation, originally Matsushita Electric Industrial Co., Ltd. from 1935 to 2008 and the original Panasonic Corporation from 2008 to 2022, is a significant Japanese multinational conglomerate corporation. It was established in 1918 as a maker of lightbulb sockets by Knosuke Matsushita. Panasonic provides a wide range of goods and services, including rechargeable batteries, automotive and avionics systems, industrial systems, as well as home remodelling and construction, and was formerly the largest producer of consumer electronics in the world. It is a leader in Home Appliances, Business Solutions, Automotive, Industrial Equipment, Housing, Manufacturing, and Engineering.

Recently, in May 2022, Panasonic introduced its 2022 core and premium TV line-up, which includes Core LED and advanced OLED ranges with sizes from 77” to 42”. This new 2022 models incorporates new gaming features, along with the latest-generation panels optimized by Panasonic and tuned in Hollywood by Stefan Sonnenfeld, a prominent colorist. All OLED TV models also support Netflix Adaptive Calibrated Mode.

Hisense Group Co. Ltd.

Hisense Group is a global Chinese manufacturer of electronics and major appliances with its headquarters in Qingdao, Shandong Province. It’s primary line of business is televisions. The brands Hisense, Toshiba, Gorenje, Sharp, Kelon, and Ronshen are only a few of the ones that Hisense sells its products under in retail. As an OEM, Hisense sells some of its goods to other businesses under brand names unrelated to Hisense.

Following its prior sponsor, the Russian-based Corporation Gazprom, quitting as a result of the Russian invasion of Ukraine, Hisense announced in February 2022 that they would take over sponsorship of the Bundesliga team FC Schalke 04 permanently.


Amazon is a North American company which serves consumers through their online and physical stores. The company designs their stores to enable hundreds of millions of unique products to be sold by them and third parties across dozens of product categories. The customers can access their offerings through Amazon website, mobile apps, or Alexa devices. It also manufactures and sell electronic devices, such as Kindle, Fire TV, Fire tablet, Echo smart speakers, and Ring among others. In September 2021, Amazon has announced the launch of their first smart TVs in the United States. The new sets of TVs will come with a new Fire TV Stick 4K Max. The starting prices were at $409.99 for the 43-inch model, the Amazon Fire TV Omni Series features 4K UHD, and support for HDR10, HLG, and Dolby Digital Plus. The sets would run on Amazon’s Fire TV operating system and will have Alexa smart assistant. The new TVs will also integrate far-field voice technology directly into the set for hands-free interaction and content discovery.


An American publicly traded corporation called Vizio Inc. (stylized as VIZIO) creates and markets televisions, sound bars, viewer data, and advertising. The business is headquartered in Irvine, California, and was established in 2002. William Wang, the company’s founder, and the first two workers established V Inc. as the business in 2002. By 2004, Wang renamed the business Vizio. In addition to making televisions and soundbars, Vizio also makes PCs, tablets, and mobile phones. Under contracts with ODM assemblers in various nations, Vizio produces its products in Mexico, China, and Vietnam.

TCL Corporation

TCL Technology is a Chinese electronics business with its headquarters in Huizhou, Guangdong Province. TCL Technology was originally an acronym for Telephone Communication Limited. Consumer goods like televisions, mobile phones, air conditioners, washing machines, refrigerators, and small electrical appliances are among the products it designs, develops, produces, and distributes. It ranked as the 25th-largest maker of consumer electronics in the world in 2010. By 2019, it has overtaken Sony as the second-largest television manufacturer by market share. TCL Corporation changed its name to TCL Technology on February 7, 2020.

Hitachi Ltd.

Hitachi, Ltd. is a multinational conglomerate corporation headquartered in Japan. Hitachi operates in a variety of industries, including infrastructure, electronics, IT, and big data technologies like AI and the Internet of Things among others. It offers a variety of smart TV models such as L Series, K Series, E Series, and QLED Series among others. Besides, in July 2021, the company launched Q-series of 43-65″ 4K Android TVs in Europe. The new series had access to streaming apps like Amazon and Netflix along with built-in features like Chromecast.

Sony Corporation

Sony Corporation, most generally referred to as Sony and styled as SONY is a Japanese global conglomerate corporation. With net cash reserves of 2 trillion yen, it is also acknowledged as the most cash-rich Japanese corporation. In addition, it is world’s second largest manufacturer of smart TVs. The connected TVs of the company have exemplary picture and sound quality, lower power consumption than its counterparts, as well as support both Google Assistant and Alexa. It is also a leading manufacturer of another type of connected TV devices, gaming consoles.

LG Electronics Inc.

LG Electronics Inc. is a South Korean multinational electronics company. The company operates its business through four business divisions which include, Home Appliances, Home Entertainment, Mobile Communication & Air Solution, and Vehicle Components. LG is one of the top connected TV companies that offer top-quality TVs of varies sizes and resolutions. Their TVs have innovative features like Wi-Fi, app accessibility, LED display, OTT platforms access, and others. In addition, LG uses its proprietary WebOS, which is based on Linux, for its range of connected TVs. It is also expanding WebOS to third party platforms as well. It is also a pioneer of OLED TV panels, and even supplies them to other TV manufacturers such as Sony and Panasonic.