Top 10 Players in the Premium A2P and P2A Messaging Market

Top 10 Players in the Premium A2P and P2A Messaging Market

Premium A2P messaging is a way for businesses to send messages to their customers that are more than 160 characters in length. These messages can include things like appointment reminders, marketing messages, or customer service notifications.

Tata Communications Ltd

Formerly known as Videsh Sanchar Nigam Limited, Tata Communications Limited is an Indian telecom business (VSNL). The Department of Telecommunications, Ministry of Communications, Government of India, owned it while it was a government-owned supplier of communications services. When Atal Bihari Vajpayee, the Bharatiya Janta Party, and the National Democratic Alliance were in power, it was sold to the Tata Group by the Department of Telecommunications, Ministry of Communications, and Government of India. Currently, the business is a member of the Tata Group.

In January 2016, Windstream Communications declared it would expand its 100 Gigabit Ethernet (100G) network from Ashburn, Virginia’s internet hub to the location of New Jersey data centre operator NJFX at Tata’s Cable Landing Station (CLS) in Wall Township, New Jersey.

Route Mobile

An Indian startup called Route Mobile provides cloud communications platform as a service (CPaaS). It was earlier known as Routesms Solutions Ltd. With its headquarters in Mumbai and more than 15 offices around Asia-Pacific, the Middle East, Africa, Europe, and North America, the company was founded in 2004. The business was the second-fastest-growing Indian firm in the United Kingdom in 2019 and was recognised as one of the Fastest Growing Companies in the Technology and Telecom Sector.

Route Mobile was founded in Mumbai in May 2004 to provide as a cloud communications platform for mobile network operators and over-the-top (OTT) services (MNO). Call 2 Connect, an ITES provider with headquarters in India, was purchased by Route Mobile in May 2017.


A US-based provider of communications services is called Syniverse. GTE Telecommunications Services Inc., a GTE corporate entity, launched it in 1987. The company has regional offices in Costa Rica, Argentina, Dubai, Luxembourg, and Hong Kong in addition to its worldwide headquarters in Tampa, Florida. On August 17, 2021, Syniverse and M3-Brigade Acquisition II Corp. reached an agreement to merge. After the transaction is finished, Syniverse will start trading on the NYSE. The merged business is worth $2.8 billion after the transaction.

Approximately 235 of Syniverse’s clients were impacted by a compromise of its Electronic Data Transfer (EDT) systems, the company reported to the U.S. Securities and Exchange Commission on September 27, 2021.


AT&T Inc. is an American multinational telecommunications holding company that is Delaware-registered but headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the third largest supplier of mobile telephone services in the United States and the largest telecoms corporation in the world by revenue. With $168.8 billion in revenue as of 2022, AT&T was the thirteenth-largest American firm according to the Fortune 500 list.

The separation of WarnerMedia and subsequent merger with Discovery, Inc. to establish Warner Bros. Discovery were completed on April 8, 2022. HBO Max and other video services were removed from AT&T’s unlimited plan as a result of this merger.

CLX Communications (Sinch AB)

Sinch, originally CLX Communications, is a cloud communications platform as a service (PaaS) provider for the telecoms industry. In addition to having offices in more than 30 locations across the world, including Atlanta, London, Madrid, San Francisco, Singapore, and Sydney, Sinch has its headquarters in Stockholm, Sweden.

In order to “enable brand marketers with the next generation of messaging services using Rich Communications Services (RCS) standard embedded directly into customers’ native messaging apps,” CLX and Google entered into a strategic agreement in 2017. As a participant in Google’s Early Access Program (EAP), CLX will make it possible for businesses to develop using RCS and be among the first to provide an improved messaging experience. Unwire Communication ApS[21], a Danish business, was up for sale to CLX in a formal agreement in March 2018. The asking price was DKK 148 million.  When all is done, CLX will surpass all other CPaaS vendors in the Nordic region.  They revealed that they had paid $8 million to acquire Seattle-based startup Vehicle the next month.

The separation of WarnerMedia and subsequent merger with Discovery, Inc. to establish Warner Bros. Discovery were completed on April 8, 2022. HBO Max and other video services were removed from AT&T’s unlimited plan as a result of this merger.


Using its web service APIs, Twilio, an American business with headquarters in San Francisco, California, offers programmable communication tools for placing and receiving phone calls, sending and receiving text messages, and carrying out other communication tasks.

On August 4, 2022, a phishing SMS campaign that targeted Twilio’s staff allowed an unidentified attacker access to the company’s internal network. Three days later, Twilio acknowledged the incident and made it clear that “a limited number” of customer accounts were impacted. Signal revealed on August 15 that it had been impacted by the incident, indicating that at least part of the 125 affected customers were enterprise accounts.

Mahindra Comviva

Comviva, originally Mahindra Comviva, is a communications firm with its main headquarters in Gurgaon, Haryana, as well as locations in Bangalore and Mumbai. Additional locations for it include Johannesburg, Kenya, Abidjan, Nigeria, Dubai, Sri Lanka, Bangladesh, Australia, the Netherlands, the United Kingdom, Brazil, Colombia, Argentina, and the United States.

In 2018, YABX, a digital lending platform, and Factoreal, a platform for enterprise marketing automation, were both released. Mahindra Comviva was rebranded once more as Comviva in 2019. (a Tech Mahindra company). In 2019, Comviva was added to the company’s name.


German multinational software provider SAP SE is headquartered in Walldorf, Baden-Württemberg. To handle client relationships and business processes, it creates enterprise software. The business is the top vendor of enterprise resource planning (ERP) software in the entire world. SAP is the second-biggest German company in terms of market capitalization, the third-largest publicly traded software firm in the world by revenue, and the largest non-American software company by revenue.

A international software corporation with its headquarters in Walldorf, Baden-Württemberg, is called SAP SE. To manage business operations and customer relationships, it creates enterprise software. The business is the biggest provider of enterprise resource planning (ERP) tools worldwide. The third-biggest publicly traded software corporation in the world by revenue, SAP is also the second-largest German firm in terms of market capitalization and the largest non-American software company by revenue. The establishment of the joint venture SAP Fioneer, a special Financial Services Industry (FSI) Unit between SAP and investment firm Dediq GmbH, was announced by SAP on April 13, 2021.


A Croatian IT and telecoms company is called Infobip. It manages a full-stack Communications Platform as a Service (CPaaS), complete with zero-hop access to telecommunications around the world and private cloud infrastructure. A2P SMS messaging, A2P audio, A2P RCS, app alerts, email, chat app messaging, and carrier billing are among the services offered. It benefits mobile network operators as well as businesses, particularly banks, social networks, and corporations, as well as nonprofits and government agencies.

As of May 2022, Infobip Solutions will allow Oracle Advertising and Customer Experience customers to orchestrate consumer contact tools utilising Oracle Digital Assistant. The company also announced that it is now available on the Oracle cloud marketplace. Infobip purchased VoIP service provider Peerless Network in July 2022.


British multinational telecoms firm Vodafone Group Plc. Newbury, Berkshire, England serves as both the company’s registered address and global headquarters. Services are primarily provided in Asia, Africa, Europe, and Oceania. Vodafone owns and runs networks in 22 countries as of November 2020, and it has partner networks in an additional 48 nations. In 150 nations, its Vodafone Global Enterprise segment offers business clients telephony and IT services.

Following a phase of global expansion that started in 1999, Vodafone entered a phase of retrenchment and operational simplicity in the 2010s. While it has partner agreements with local network providers in various continents and nations, its operating firms are located in Europe, Africa, India, and Turkey. Vodafone said in January 2020 that it had left Diem Association, the oversight body for the Facebook-founded global digital currency programme (at the time known as Libra Association).