Robotic Lawn Mower Market

Robotic Lawn Mower Market

New York, May 2024: According to a new research study by Global Insight Services (GIS), the global Robotic Lawn Mower Market is expected to grow rapidly over the next 10 years to reach a value of more than USD 5.5 billion by 2033.

A robotic lawn mower is a self-propelled, self-contained lawn mower that is capable of cutting grass and other vegetation on a lawn with little or no human intervention. These lawn mowers are equipped with sensors and programmed to operate automatically, without the need for a human operator. Most robotic lawn mowers can be set to operate on a schedule or in response to certain conditions, such as when the grass is wet or dry.

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Robotic Lawn Mower Market: Key Drivers and Trends

There are a few key trends in robotic lawn mower technology that are worth noting.

First, these devices are becoming increasingly more affordable for the average consumer. This is due in part to advancements in technology and production, as well as increased competition in the market.

Additionally, newer models are typically smaller and more lightweight than their predecessors, making them easier to maneuver and store. Additionally, many newer models come equipped with features that allow them to better navigate around obstacles in the yard, such as trees, bushes, and garden hose reel.

The key drivers of the robotic lawn mower market are the increasing adoption of smart technology, the need for low maintenance, and the growing preference for eco-friendly products. Also, smart technology is making it possible for robotic lawn mowers to operate autonomously, which is increasing their appeal to busy consumers who do not have the time to mow their own lawns.

Low maintenance is another key driver, as robotic lawn mowers require little to no input from the user once they are set up, making them ideal for busy lifestyles. Finally, the growing preference for eco-friendly products is also driving the demand for robotic lawn mowers.

Robotic Lawn Mower Market: Restraints and Challenges

The key restraints in the robotic lawn mower market are the high cost of the product and the lack of awareness among consumers.

The challenges in the market are the need for a large amount of investment in research and development to reduce the cost of the product and to improve the technology.

The other challenge is to create awareness among consumers about the product and its benefits.

Robotic Lawn Mower Market Report Findings

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The high segment is anticipated to dominate the market during the forecast period

By range, the market is classified into low, medium, and high. The high segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. The segment is primarily driven by technological advancements and consumer demand for premium features. High-range models often come equipped with advanced GPS navigation, AI-powered obstacle detection, and enhanced connectivity options, such as integration with smart home systems. These features provide superior performance and convenience, appealing to tech-savvy and affluent homeowners. Additionally, the increasing trend towards sustainable and eco-friendly gardening solutions fuels demand for high-range robotic mowers, which typically offer efficient energy consumption and lower environmental impact. Market players like Husqvarna and John Deere continue to innovate, driving growth in this premium segment.

The retail segment is anticipated to dominate the market during the forecast period

Based on distribution channel, it is bifurcated into retail and online. The retail segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. It is experiencing significant growth due to increased consumer awareness and the rising popularity of smart home devices. Retailers like Home Depot, Lowe’s, and Amazon provide wide-ranging visibility and accessibility, enabling consumers to easily compare and purchase robotic lawn mowers. The trend towards online shopping has also accelerated, driven by the convenience and comprehensive product information available on e-commerce platforms. Seasonal promotions, product demonstrations in physical stores, and enhanced customer support further boost retail sales. This channel’s growth is supported by strategic partnerships between manufacturers and retailers, ensuring a steady supply of advanced models to meet consumer demand.

The residential segment is anticipated to dominate the market during the forecast period

On the basis of end-use, it is divided into residential and commercial. The residential segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. The increasing adoption of smart home technologies and the rising demand for convenient, time-saving gardening solutions. Homeowners are increasingly investing in robotic lawn mowers due to their ease of use, energy efficiency, and ability to maintain lawns autonomously. The trend towards smaller, urban gardens also supports this market growth, as these devices are well-suited for limited spaces. Furthermore, the development of advanced features such as GPS navigation, programmable schedules, and smartphone integration appeals to tech-savvy consumers looking for seamless lawn care solutions.

The North America region is anticipated to dominate the market during the forecast period

Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America has dominated the regional segment in 2023 and Asia Pacific is anticipated to be the fastest growing region in the coming years. One major trend is the increasing focus on smart home and garden technologies, with consumers seeking automated solutions for routine tasks like lawn mowing. The rising awareness of the environmental benefits of electric robotic mowers, which produce lower emissions than traditional gas-powered mowers, is also fueling market growth. Additionally, the convenience and labor-saving benefits of robotic lawn mowers appeal to busy homeowners, particularly in suburban areas with larger lawns. Technological advancements such as improved battery life, enhanced navigation systems, and integration with smart home ecosystems are further driving adoption. Moreover, the availability of these products through established retail channels and online platforms ensures easy access for consumers, contributing to the expanding market in North America.

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Competitive Landscape

The global robotic lawn mower market includes players such as Deere & Co, Hitachi Ltd, Honda Motor Co Ltd, LG Electronics, Husqvarna Group, MTD, Robert Bosch GmbH, Stiga S.p.A, The Kobi Company, Zucchetti Centro Sistemi S.p.A, and others.

Recent Developments
  • In May 2024, The Temple City Council has unanimously approved the purchase of a remote-operated robotic mower from Pasadena-based Kinloch Equipment and Supply for an estimated $68,550. This acquisition marks a significant technological upgrade for the city’s Drainage Services department.
  • In January 2024, Graze Inc., a California-based startup developing autonomous and environmentally friendly commercial lawnmowers, is relocating its headquarters and research center to Plano, Texas. This move aligns with the upcoming launch of Graze’s highly anticipated commercial-grade robotic lawnmower, which aims to revolutionize landscaping practices. In partnership with the city of Plano, Graze will demonstrate its robotic lawnmower at High Point Park.
  • In December 2023, Daedong Corp., South Korea’s leading tractor and farm machinery manufacturer, announced a collaboration with POSCO Holdings Inc., the parent company of the country’s top steelmaker, to develop and produce industrial robots for use in workplaces such as steel mills. As part of this partnership, Daedong and POSCO aim to develop these robots by the end of July and deploy them at POSCO’s steelworks to automate the collection of debris from ore extracted from blasting mineral-containing rocks—a task previously performed manually. This initiative marks Daedong’s significant entry into the robotics sector, following the recent establishment of its robot business planning division.
  • In April 2023, RC Mowers, a manufacturer of remote-operated robotic mowers, has expanded its dealer network by entering into dealership agreements with Stephenson Equipment, Inc. (SEI) in Pennsylvania and Elliott Equipment Co. in Iowa.
Robotic Lawn Mower Market Report Coverage
  • The report offers a comprehensive quantitative as well as qualitative analysis of the current Robotic Lawn Mower Market outlook and estimations from 2023 to 2033, which helps to recognize the prevalent opportunities.
  • The report also covers qualitative as well as quantitative analysis of Robotic Lawn Mower Market in terms of revenue ($Million).
  • Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Robotic Lawn Mower industry.
  • A thorough analysis of market trends and restraints is provided.
  • By region as well as country market analysis is also presented in this report.
  • Analytical depiction of the Robotic Lawn Mower Market along with the current trends and future estimations to depict imminent investment pockets. The overall Robotic Lawn Mower industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
  • Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Robotic Lawn Mower Market are also analyzed.
Market Segmentation

By End-Use

  • Residential
  • Commercial

By Distribution Channel

  • Retail
  • Online

By Range

  • Low
  • Medium
  • High

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Netherlands
    • Sweden
    • Switzerland
    • Denmark
    • Finland
    • Russia
    • Rest of Europe
  • The Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Taiwan
    • Malaysia
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa
Key Players