RTD Cocktail Market

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RTD Cocktail Market

RTD Cocktail Market to Reach USD 118.5 Billion by 2032, driven by the growth in investment in infrastructure across the globe: Global Insight Services

New York, March 2023: According to a new research study by Global Insight Services (GIS), the global RTD Cocktail market is expected to grow rapidly over the next 10 years to reach a value of more than USD 118.5 billion by 2032.

A RTD cocktail is a pre-mixed alcoholic beverage that is typically sold in a can or bottle. RTD cocktails are convenient because they require no additional mixing or preparation, making them ideal for parties or other events where alcohol will be served. There are a variety of RTD cocktails available, including popular options such as Moscow Mules, Margaritas, and Bloody Marys. RTD cocktails are typically made with lower-quality alcohols, so they are not as strong as cocktails made from scratch. However, RTD cocktails can still be potent, so it is important to drink them responsibly.

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RTD Cocktail Market: Key Trends and Drivers

The key drivers of RTD cocktail market are the increasing demand for ready-to-drink cocktails, the growing popularity of premium and artisanal cocktails, and the increasing number of women drinkers.

The ready-to-drink cocktail market is driven by the increasing demand for convenient and easy-to-drink cocktails. Consumers are increasingly looking for RTD cocktails that are pre-mixed and ready to drink, without the need for additional ingredients or preparation. This trend is being driven by the growing popularity of premium and artisanal cocktails, as well as the increasing number of women drinkers.

The growing popularity of premium and artisanal cocktails is driving the demand for RTD cocktails that are made with high-quality ingredients and offer a premium drinking experience. Consumers are willing to pay premium prices for RTD cocktails that are made with premium spirits, fresh fruits and vegetables, and unique flavor profiles.

RTD Cocktail Market: Restraints and Challenges

There are a few key restraints and challenges in RTD cocktail market. Firstly, the high alcohol content in RTD cocktails can make them unpalatable for some consumers.

Secondly, RTD cocktails often have a shorter shelf life than other alcoholic beverages, meaning that they need to be consumed relatively quickly after purchase.

Finally, RTD cocktails can be more expensive than other alcoholic drinks, which may deter some consumers from purchasing them.

RTD Cocktail Market Report Findings

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The wine-based segment is anticipated to dominate the market during the forecast period

Based on type, it is segmented into wine-based, spirit-based, and malt-based. The wine-based segment is anticipated to dominate the market during the forecast period. Similarly, the spirit based segment is anticipated to witness the fastest growth during the forecast period.

The cans segment is anticipated to dominate the market during the forecast period

Based on packaging, it is segmented into cans, and bottles. The cans segment is anticipated to dominate the market during the forecast period. Similarly, the bottles segment is anticipated to witness the fastest growth during the forecast period.

The hypermarkets/supermarkets segment is anticipated to dominate the market during the forecast period

Based on distribution channel, it is segmented into hypermarkets/supermarkets, online, liquor stores, and others. The hypermarkets/supermarkets segment is anticipated to dominate the market during the forecast period. Similarly, the online segment is anticipated to witness the fastest growth during the forecast period.

The North American region is anticipated to dominate the market during the forecast period

Region-wise, it is studied across the North America, Europe, Asia Pacific, and the Rest of the World. The North American region is anticipated to dominate the market during the forecast period. Similarly, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period.

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Competitive Landscape

The key players studied in the report are Cutwater Spirits, Five Drinks Co., Goslings, Slow & Low, Kahlúa, Lifted Libations, Livewire, Miami Cocktail Co., Novo Fogo, and On the Rocks among others.

RTD Cocktail Market Report Coverage

The report offers a comprehensive quantitative as well as qualitative analysis of the current global RTD Cocktail market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
A thorough analysis of market trends and restraints is provided.
Region-wise, as well as country-wise conditions, are broadly evaluated in this report.
The forecasts in this report are made by examining the recent trends along with future RTD Cocktail market potential from 2022 to 2032 in terms of revenue.
Porter’s five forces analysis, SWOT analysis, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the RTD Cocktail market are also analyzed.
Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the global RTD Cocktail industry.