Wearable Breast Pumps Market 

Wearable Breast Pumps Market 

New York, June 2024: According to a new research study by Global Insight Services (GIS), the global Wearable Breast Pumps Market is expected to grow rapidly over the next 10 years to reach a value of more than USD 1.4 billion by 2033.

Wearable breast pumps are a type of breast pump that is designed to be worn while breastfeeding. These pumps are usually battery-powered and are designed to be discreet and comfortable. This type of breast pump is becoming increasingly popular with busy mothers who want to be able to pump on the go, without having to lug around a bulky traditional breast pump.

Wearable breast pumps are typically designed to be worn under clothing, with a small, lightweight motor that is worn on the body. These pumps allow mothers to pump discreetly, without having to worry about the pump being visible to others. They are also designed to be more comfortable for mothers to wear, with straps that can be adjusted for a more custom fit.

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Wearable Breast Pumps Market: Key Drivers and Trends

The key trends in wearable breast pumps technology are:

1. Increased Comfort and Discretion: Wearable breast pumps are designed to be comfortable and discreet. They are typically small and lightweight, and they can be worn underneath clothing. This makes them ideal for mothers who need to express milk while they are out and about, or who need to express milk in a discreet manner. The pumps also feature advanced technology that allows them to be comfortable and quiet, so that they are not disruptive or embarrassing to use.

2. Increased Portability: Wearable breast pumps are designed to be portable. They are typically battery-powered, meaning that they can be used without being near a power outlet. This makes them ideal for mothers who are on the go, or who need to express milk while travelling.

3. Increased Efficiency: Wearable breast pumps are designed to be more efficient than traditional breast pumps. They typically feature advanced technology that allows them to express more milk in a shorter period of time. This makes them ideal for mothers who need to express milk quickly and efficiently.

The increasing demand for more convenient and efficient breast pumps is one of the main drivers of the Wearable Breast Pumps market. As more women are returning to the workforce, they need more convenient and efficient ways to express milk. Wearable breast pumps are designed to be more comfortable and discreet, allowing women to express milk while they are on the go. This has made them increasingly popular among working mothers.

Wearable Breast Pumps Market: Restraints and Challenges

Wearable breast pumps are becoming increasingly popular as they offer women the freedom to express milk without having to be tied to a traditional electric or manual pump. However, there are several key restraints and challenges that must be addressed in order for the market to achieve its full potential.

The first and most significant challenge is the cost of wearable breast pumps. They are significantly more expensive than traditional electric or manual pumps, and many women may find it difficult to justify the cost. Additionally, some insurers may not cover the cost of wearable breast pumps, further limiting their accessibility.

Second, there are limited options available in the market. Many of the current wearable breast pumps are bulky and have limited features that can make them difficult to use. Additionally, the technology used in some models is not yet sophisticated enough to be able to provide the same level of performance as traditional electric or manual pumps.

Wearable Breast Pumps Market Report Findings


The double electric breast pumps segment is anticipated to dominate the market during the forecast period

By product type, the market is divided into single electric breast pumps and double electric breast pumps. The double electric breast pumps segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. The wearable breast pumps include features such as their efficiency, convenience, and ability to pump both breasts simultaneously, significantly reducing pumping time. These pumps are favored for their powerful suction and adjustable settings, which enhance milk production and comfort for nursing mothers. Additionally, advancements in technology such as quieter motors, wireless operation, and integration with mobile apps for tracking and optimizing pumping sessions. Additionally, there is a growing emphasis on portability and discreetness, with designs becoming more compact and user-friendly, appealing to busy, multitasking mothers.

The smart wearable breast pumps segment is anticipated to dominate the market during the forecast period

Based on technology type, it is bifurcated into smart wearable breast pumps and traditional wearable breast pumps. The smart wearable breast pumps segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. The growth is due to the increasing demand for convenience, efficiency, and data-driven insights. These pumps offer hands-free operation, mobility, and the ability to monitor and track milk production through connected apps, enhancing the user experience and supporting breastfeeding goals. Also, he integration of advanced technologies such as AI and IoT, enables personalized pumping schedules and real-time feedback. Additionally, improvements in battery life, noise reduction, and ergonomic design are making smart wearable breast pumps more appealing to modern mothers seeking a seamless blend of functionality and comfort.

The battery-powered breast pumps segment is anticipated to dominate the market during the forecast period

On the basis of power source, the market is classified into battery-powered breast pumps and USB-powered breast pumps. The battery-powered breast pumps segment dominated the market in 2023 and it is anticipated to be the fastest during the forecast period. This can be attributed to the demand for portability and convenience, allowing mothers to pump discreetly and efficiently while on the go. The flexibility offered by battery-powered models, free from the constraints of electrical outlets, makes them highly attractive to active, working mothers. Emerging trends such as advancements in battery technology, such as longer battery life and faster charging times. Additionally, there is an increasing focus on lightweight and compact designs, enhancing user comfort and ease of use. Integration with smart technologies for real-time monitoring and control via mobile apps is also gaining traction.

The North America region is anticipated to dominate the market during the forecast period

By Region, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa. North America dominated the regional segment in 2023 and Asia Pacific is anticipated to be the fastest growing region in the coming years. The integration of smart technology in wearable breast pumps, such as mobile app connectivity and real-time monitoring, is becoming increasingly popular. These features provide valuable data on milk production and personalized pumping recommendations, enhancing user experience and breastfeeding outcomes. There is also a trend towards more discreet, comfortable, and user-friendly designs that cater to the needs of modern mothers. Additionally, the rise of e-commerce has revolutionized the distribution of wearable breast pumps, with online platforms offering a wide range of products and facilitating easy access for consumers. Virtual lactation consulting and customer support have also become more prevalent, helping mothers make informed decisions and use their devices effectively. These trends, combined with strong market drivers, position North America as a leading region in the wearable breast pumps market.

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Competitive Landscape

The global  Wearable Breast Pumps Market report includes players like Medela (Switzerland), Spectra Baby USA (United States), Willow (United States), Elvie (United Kingdom), Freemie (United States), Ardo Medical (Switzerland), BabyBuddha (United States), BellaBeat (Croatia), Ameda (United States), and Naya Health (United States)

Recent Developments
  • In April 2024, UK-based femtech startup Elvie has raised £9.6 million in new funding from its existing investors. This adds to its notable fundraising history, including a £70.7 million Series C round in 2021 and an £18.5 million internal investment in 2022. Elvie has now raised a total of $136 million, with investors like BlackRock, Octopus Ventures, and the Business Growth Fund.
  • In March 2024, Boots, the UK’s fastest-growing health and beauty retailer, has partnered with Momcozy, known for the popular M5 Wearable Breast Pump and a variety of maternity care products. As a leading manufacturer of wearable breast pumps, Momcozy will now offer its in-demand pumping and nursing bras, lactation massagers, and more on Boots’ online marketplace, enhancing access to quality maternity products across the UK.
  • In June 2023, Bobbie, the organic infant formula company, and Elvie, the breast pump company, have partnered to transform the infant feeding section in Target stores across the U.S. This collaboration, between mom-founded and led brands, aims to end the feeding wars and offer modern parents a new shopping experience by combining infant formula and breastfeeding support in one place. With 80% of parents using formula in the first year and 70% of them combining breast milk and formula, Bobbie and Elvie address this reality by creating the first combined formula and breast pump endcap. This one-stop shop, supported by a digital storefront, offers education and a curated experience, authentically supporting all feeding journeys.
  • In September 2020, Willow, a company known for its wearable breast pumps, recently raised $55 million in its Series C funding round. The investment was led by existing investors NEA, Meritech Capital Partners, and Lightstone Ventures, along with new investor Perceptive Advisors. With this funding, Willow plans to further advance its breast pump technology and introduce new versions of its product.
Wearable Breast Pumps Market Report Coverage
  • The report offers a comprehensive quantitative as well as qualitative analysis of the current Wearable Breast Pumps Market outlook and estimations from 2023 to 2033, which helps to recognize the prevalent opportunities.
  • The report also covers qualitative as well as quantitative analysis of Wearable Breast Pumps Market in terms of revenue ($Million).
  • Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Wearable Breast Pumps industry.
  • A thorough analysis of market trends and restraints is provided.
  • By region as well as country market analysis is also presented in this report.
  • Analytical depiction of the Wearable Breast Pumps Market along with the current trends and future estimations to depict imminent investment pockets. The overall Wearable Breast Pumps industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
  • Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Wearable Breast Pumps Market are also analyzed.
Market Segments

By Product Type

  • Single Electric Breast Pumps
  • Double Electric Breast Pumps

By Technology Type

  • Smart Wearable Breast Pumps
  • Traditional Wearable Breast Pumps

By Power Source

  • Battery-Powered Breast Pump
  • USB-Powered Breast Pumps

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Netherlands
    • Sweden
    • Switzerland
    • Denmark
    • Finland
    • Russia
    • Rest of Europe
  • The Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Taiwan
    • Malaysia
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa
Key Players