A2P Messaging Market Analysis and Forecast to 2031: By Component (Platform, A2P Service), Application (Authentication Services, Promotional Services, Pushed Content Services, Others), End-User (BFSI, Retail, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Others), and Region

Report Code : GIS23240 Number of Pages: 159
Industry : Technology, Media, & Telecom Publication Status : Upcoming

A2P Messaging is a type of messaging that is typically used by businesses to communicate with their customers. A2P messaging can be used for a variety of purposes, including customer service, marketing, and notifications. A2P messaging is typically sent through an SMS gateway, which allows businesses to send messages to large groups of people at once. A2P messaging is often used by businesses that need to send high volumes of messages, or that need to send messages to people in different countries.

Key Trends

A2P Messaging technology is evolving rapidly, with new trends emerging all the time. Here are some of the key trends that are currently shaping the A2P Messaging landscape:

1. The rise of chatbots: Chatbots are becoming increasingly popular as a means of interacting with customers and providing support. A2P Messaging platforms are starting to integrate with chatbot platforms such as Facebook Messenger, WhatsApp, and WeChat.

2. The growth of SMS marketing: SMS marketing is growing in popularity as a way to reach customers with targeted messages. A2P Messaging platforms are starting to offer SMS marketing capabilities.

3. The rise of A2P messaging platforms: A2P Messaging platforms are becoming increasingly popular as a way for businesses to reach their customers. These platforms offer a variety of features and capabilities, making it easy for businesses to find the right platform for their needs.

Key Drivers

The key drivers of the A2P Messaging market are the increasing adoption of smartphones and the rising popularity of Over-The-Top (OTT) messaging applications.

With the increasing adoption of smartphones, there is a growing demand for A2P messaging services as people are increasingly using their phones for communication. A2P messaging services allow businesses to communicate with their customers via SMS or MMS.

The rising popularity of OTT messaging applications is also driving the growth of the A2P messaging market. OTT messaging apps, such as WhatsApp, Facebook Messenger, and WeChat, have become increasingly popular in recent years.

Restraints & Challenges

The key restraints and challenges in the A2P Messaging market are:

1. Lack of awareness about A2P messaging among enterprises and end users: A2P messaging is still in a nascent stage and lack of awareness about its benefits among enterprises and end users is a key challenge faced by the market players.

2. High cost of A2P messaging solutions: The high cost of A2P messaging solutions is another major challenge faced by the market players.

3. Lack of standardization: Lack of standardization is another key challenge faced by the A2P messaging market.

Market Segments

The A2P messaging market is segmented by component, application, end-user, and region. By component, the market is segmented by platform, and A2P service. Based on the application, it is bifurcated into authentication services, promotional services, pushed content services, and others. On the basis of end-user, it is divided into BFSI, retail, hyperlocal businesses, healthcare, travel & hospitality, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.

Key Players

The global A2P messaging market includes players such as AT&T, Sinch, Infobip, China Mobile, Orange, Route Mobile, Comviva, Twilio, BICS, Monty Mobile, and others.

Why GIS?

Table of Contents

Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. A2P Messaging Market Outlook
3.1. A2P Messaging Market Segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Global A2P Messaging Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Global A2P Messaging Market
4.3. Economic Impact Analysis

Chapter 5. A2P Messaging Market by Component
5.1. Market Overview
5.2. Platform
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. A2P Service
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. A2P Messaging Market by Application
6.1. Market Overview
6.2. Authentication Services
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Promotional Services
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4. Pushed Content Services
6.4.1. Market Size and Forecast, 2021-2031 ($Million)
6.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.5. Others
6.5.1. Market Size and Forecast, 2021-2031 ($Million)
6.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. A2P Messaging Market by End-Use
7.1. Market Overview
7.2. BFSI
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. Retail
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.4. Hyperlocal Businesses
7.4.1. Market Size and Forecast, 2021-2031 ($Million)
7.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.5. Others
7.5.1. Market Size and Forecast, 2021-2031 ($Million)
7.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 8. A2P Messaging Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.2.3. North America A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.2.4. North America A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.2.5. North America A2P Messaging Market Size and Forecast by Country, 2021-2031, ($Million)
8.2.6. The U.S.
8.2.6.1. The U.S. A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.2.6.2. The U.S. A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.2.6.3. The U.S. A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.2.7. Canada
8.2.7.1. Canada A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.2.7.2. Canada A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.2.7.3. Canada A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.2.8. Mexico
8.2.8.1. Mexico A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.2.8.2. Mexico A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.2.8.3. Mexico A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)

8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.3. Europe A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.4. Europe A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.5. Europe A2P Messaging Market Size and Forecast by Country, 2021-2031, ($Million)
8.3.6. Germany
8.3.6.1. Germany A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.6.2. Germany A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.6.3. Germany A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.7. France
8.3.7.1. France A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.7.2. France A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.7.3. France A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.8. U.K.
8.3.8.1. U.K. A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.8.2. U.K. A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.8.3. U.K. A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.9. Spain
8.3.9.1. Spain A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.9.2. Spain A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.9.3. Spain A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.10. Italy
8.3.10.1. Italy A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.10.2. Italy A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.10.3. Italy A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.3.11. Rest of Europe
8.3.11.1. Rest of Europe A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.3.11.2. Rest of Europe A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.3.11.3. Rest of Europe A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)

8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific A2P Messaging Market Size and Forecast by Country, 2021-2031, ($Million)
8.4.3. Asia-Pacific A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.4. Asia-Pacific A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.5. Asia-Pacific A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.4.6. China
8.4.6.1. China A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.6.2. China A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.6.3. China A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.4.7. India
8.4.7.1. India A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.7.2. India A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.7.3. India A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.4.8. Japan
8.4.8.1. Japan A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.8.2. Japan A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.8.3. Japan A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.4.9. South Korea
8.4.9.1. South Korea A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.9.2. South Korea A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.9.3. South Korea A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.4.10. Rest of APAC
8.4.10.1. Rest of APAC A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.4.10.2. Rest of APAC A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.4.10.3. Rest of APAC A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)

8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.5.3. Rest of the World A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.5.4. Rest of the World A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.5.5. Rest of the World A2P Messaging Market Size and Forecast by Country, 2021-2031, ($Million)
8.5.6. Latin America
8.5.6.1. Latin America A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.5.6.2. Latin America A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.5.6.3. Latin America A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.5.7. Middle East
8.5.7.1. Middle East A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.5.7.2. Middle East A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.5.7.3. Middle East A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)
8.5.8. Africa
8.5.8.1. Africa A2P Messaging Market Size and Forecast by Component, 2021-2031, ($Million)
8.5.8.2. Africa A2P Messaging Market Size and Forecast by Application, 2021-2031, ($Million)
8.5.8.3. Africa A2P Messaging Market Size and Forecast by End-Use, 2021-2031, ($Million)

Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions

Chapter 10. Company Profiles
10.1. AT&T
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Sinch
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product Offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. Infobip
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product Offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. China Mobile
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product Offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Orange
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product Offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. Route Mobile
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product Offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Comviva
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product Offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Twilio
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product Offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. BICS
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product Offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. Monty Mobile
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product Offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis

*The list of companies is subject to change during the final compilation of the report

 

Market Segmentation

By Component

  • Platform
  • A2P Service

By Application

  • Authentication Services
  • Promotional Services
  • Pushed Content Services
  • Others

By End-User

  • BFSI
  • Retail
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • France
    • Germany
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of APAC
  • Rest of the World
    • Latin America
    • Middle East
    • Africa
Request Free Sample

Order this Report

Excel Datapack
Single User License
Site License
Enterprise License
Buy Now

Have questions about the scope of the report ?

Inquire Before Buying

Have specific requirements ?

Request Customization

Budget Constraints ?

Request Special Pricing

Related Reports

Digital Content Creator Market
A digital content creator is a person who…
Read more
Autonomous Agents Market
An autonomous agent is an intelligent agent that…
Read more
Video Processing Platform Market
A video processing platform is a collection of…
Read more
Mobile Payment Data Protection Market
Mobile payment data protection is a term used…
Read more
Data Integration Services Market
Data integration services are the services that are…
Read more
Industrial Internet Of Things Market
The global industrial internet of things market was…
Read more
Push to Talk Market
Push to talk, also known as half-duplex communication,…
Read more
Document Imaging Market
Document imaging is a process of converting paper…
Read more
Smart Shelves Market
Smart Shelves are shelves that are equipped with…
Read more
Unified Communication and Collaboration Market
Unified Communication and Collaboration (UCC) is an industry…
Read more