Cloud Advertising Market Analysis and Forecast to 2031: By Component (Platforms, Services), Deployment Model (Public Cloud, Private Cloud), Organization Size (Large Enterprises, SMEs), Application (Campaign Management, Customer Management, Others), Vertical (BFSI, Manufacturing, Education, Others), and Region

Cloud advertising is a type of online advertising that uses cloud computing technologies to deliver targeted ads to consumers. Cloud advertising platforms use data from a variety of sources to target ads to specific consumers. The data used to target ads can come from online activity, demographic information, and even offline data sources. Cloud advertising platforms use this data to create targeted ad campaigns that reach consumers across a variety of devices and platforms.

Key Trends

There are a few key trends in Cloud Advertising technology that are worth mentioning. First, many companies are now using cloud-based advertising platforms to manage their campaigns. This allows them to take advantage of the scalability and flexibility that the cloud offers. Additionally, these platforms often provide a variety of tools and features that can help companies optimize their campaigns and improve their results.

Another trend that is worth mentioning is the use of data-driven methods to target ads. This means that ads are not only being targeted to specific demographics but are also being customized based on the specific interests and behaviors of individual users. This allows for much more effective and efficient use of advertising resources.

Finally, it is also worth noting that many cloud-based advertising platforms are now incorporating machine learning into their algorithms. This allows them to constantly improve their targeting and optimization capabilities. As a result, companies that are using these platforms are able to get the most out of their advertising campaigns.

Key Drivers

The cloud advertising market is expected to grow at a significant pace during the forecast period. The rising demand for cloud-based solutions and services, the need for real-time data analytics, and the rising adoption of cloud-based advertising solutions by small and medium enterprises (SMEs) are some of the key factors driving the growth of the cloud advertising market.

The cloud advertising market is expected to be driven by the increasing demand for cloud-based solutions and services. The rising demand for cloud-based solutions and services is mainly attributed to the need for cost-effective and scalable solutions. Cloud-based solutions and services offer various benefits, such as pay-as-you-go model, which helps organizations to save on their IT infrastructure costs. In addition, cloud-based solutions and services offer flexibility and scalability, which helps organizations to easily scale their operations as per their business requirements.

The cloud advertising market is expected to be driven by the need for real-time data analytics. The rising need for real-time data analytics is attributed to the need for understanding the customer behavior and preferences. In addition, real-time data analytics helps organizations to make better decisions and improve their marketing strategies. Cloud-based advertising solutions offer various features, such as real-time data analytics, which helps organizations to gain insights into the customer behavior and preferences.

The cloud advertising market is expected to be driven by the rising adoption of cloud-based advertising solutions by small and medium enterprises (SMEs). The rising adoption of cloud-based advertising solutions by SMEs is attributed to the various benefits offered by these solutions, such as cost-effectiveness, scalability, and flexibility. In addition, cloud-based advertising solutions help SMEs to easily manage their advertising campaigns and track the performance of their campaigns.

Restraints & Challenges

The key restraints in the cloud advertising market are the lack of awareness among SMEs and the lack of skilled workforce. The challenges in the cloud advertising market are the high cost of cloud infrastructure and the lack of standardization.

Market Segments

The cloud advertising market report is bifurcated on the basis of component, deployment mode, organization size, application, vertical and region. On the basis of component, it is segmented into platforms and services. Based on deployment mode, it is analyzed across public cloud and private cloud. By organization size, it is categorized into large enterprises and SMEs. By application, it is divided into campaign management, customer management, and others. By vertical, it is divided into BFSI, manufacturing, education, and others. Region-wise, it is studied across North America, Europe, Asia-Pacific, and rest of the World.

Key Players

The cloud advertising market report includes players such as Oracle, Adobe, Google, Salesforce, SAP, IBM, Demandbase, Acquia, MediaMath, and Nielsen.

Why GIS?

Table of Contents

Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. Cloud Advertising Market Outlook
3.1. Cloud Advertising Market Segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Global Cloud Advertising Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Global Cloud Advertising Market
4.3. Economic Impact Analysis

Chapter 5. Cloud Advertising Market by Component
5.1. Market Overview
5.2. Platforms
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. Services
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. Cloud Advertising Market by Deployment Mode
6.1. Market Overview
6.2. Public Cloud
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Private Cloud
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. Cloud Advertising Market by Organization Size
7.1. Market Overview
7.2. Large Enterprises
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. Small and Medium-sized Enterprises (SMEs)
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 8. Cloud Advertising Market by Application
8.1. Market Overview
8.2. Campaign Management
8.2.1. Market Size and Forecast, 2021-2031 ($Million)
8.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
8.3. Customer Management
8.3.1. Market Size and Forecast, 2021-2031 ($Million)
8.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
8.4. Others
8.4.1. Market Size and Forecast, 2021-2031 ($Million)
8.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 9. Cloud Advertising Market by Vertical
9.1. Market Overview
9.2. BFSI
9.2.1. Market Size and Forecast, 2021-2031 ($Million)
9.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
9.3. Manufacturing
9.3.1. Market Size and Forecast, 2021-2031 ($Million)
9.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
9.4. Education
9.4.1. Market Size and Forecast, 2021-2031 ($Million)
9.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
9.5. Others
9.5.1. Market Size and Forecast, 2021-2031 ($Million)
9.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 10. Cloud Advertising Market, by Region
10.1. Overview
10.2. North America
10.2.1. Key Market Trends and Opportunities
10.2.2. North America Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.2.3. North America Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.2.4. North America Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.2.5. North America Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.2.6. North America Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.2.7. North America Cloud Advertising Market Size and Forecast by Country, 2021-2031, ($Million)
10.2.8. The U.S.
10.2.8.1. The U.S. Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.2.8.2. The U.S. Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.2.8.3. The U.S. Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.2.8.4. The U.S. Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.2.8.5. The U.S. Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.2.9. Canada
10.2.9.1. Canada Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.2.9.2. Canada Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.2.9.3. Canada Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.2.9.4. Canada Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.2.9.5. Canada Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.2.10. Mexico
10.2.10.1. Mexico Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.2.10.2. Mexico Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.2.10.3. Mexico Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.2.10.4. Mexico Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.2.10.5. Mexico Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3. Europe
10.3.1. Key Market Trends and Opportunities
10.3.2. Europe Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.3. Europe Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.4. Europe Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.5. Europe Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.6. Europe Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.7. Europe Cloud Advertising Market Size and Forecast by Country, 2021-2031, ($Million)
10.3.8. Germany
10.3.8.1. Germany Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.8.2. Germany Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.8.3. Germany Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.8.4. Germany Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.8.5. Germany Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.9. France
10.3.9.1. France Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.9.2. France Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.9.3. France Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.9.4. France Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.9.5. France Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.10. U.K.
10.3.10.1. U.K. Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.10.2. U.K. Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.10.3. U.K. Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.10.4. U.K. Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.10.5. U.K. Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.11. Spain
10.3.11.1. Spain Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.11.2. Spain Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.11.3. Spain Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.11.4. Spain Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.11.5. Spain Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.12. Italy
10.3.12.1. Italy Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.12.2. Italy Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.12.3. Italy Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.12.4. Italy Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.12.5. Italy Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.3.13. Rest of Europe
10.3.13.1. Rest of Europe Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.3.13.2. Rest of Europe Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.3.13.3. Rest of Europe Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.3.13.4. Rest of Europe Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.3.13.5. Rest of Europe Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4. Asia-Pacific
10.4.1. Key Market Trends and Opportunities
10.4.2. Asia-Pacific Cloud Advertising Market Size and Forecast by Country, 2021-2031, ($Million)
10.4.3. Asia-Pacific Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.4. Asia-Pacific Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.5. Asia-Pacific Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.4.6. Asia-Pacific Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.7. Asia-Pacific Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4.8. China
10.4.8.1. China Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.8.2. China Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.8.3. China Cloud Advertising Market Size and Forecast by Product Application, 2021-2031, ($Million)
10.4.8.4. China Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.8.5. China Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4.9. India
10.4.9.1. India Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.9.2. India Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.9.3. India Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.4.9.4. India Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.9.5. India Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4.10. Japan
10.4.10.1. Japan Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.10.2. Japan Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.10.3. Japan Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.4.10.4. Japan Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.10.5. Japan Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4.11. South Korea
10.4.11.1. South Korea Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.11.2. South Korea Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.11.3. South Korea Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.4.11.4. South Korea Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.11.5. South Korea Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.4.12. Rest of APAC
10.4.12.1. Rest of APAC Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.4.12.2. Rest of APAC Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.4.12.3. Rest of APAC Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.4.12.4. Rest of APAC Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.4.12.5. Rest of APAC Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.5. Rest of the World
10.5.1. Key Market Trends and Opportunities
10.5.2. Rest of the World Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.5.3. Rest of the World Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.5.4. Rest of the World Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.5.5. Rest of the World Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.5.6. Rest of the World Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.5.7. Rest of the World Cloud Advertising Market Size and Forecast by Country, 2021-2031, ($Million)
10.5.8. Latin America
10.5.8.1. Latin America Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.5.8.2. Latin America Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.5.8.3. Latin America Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.5.8.4. Latin America Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.5.8.5. Latin America Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.5.9. Middle East
10.5.9.1. Middle East Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.5.9.2. Middle East Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.5.9.3. Middle East Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.5.9.4. Middle East Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.5.9.5. Middle East Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)
10.5.10. Africa
10.5.10.1. Africa Cloud Advertising Market Size and Forecast by Component, 2021-2031, ($Million)
10.5.10.2. Africa Cloud Advertising Market Size and Forecast by Deployment Mode, 2021-2031, ($Million)
10.5.10.3. Africa Cloud Advertising Market Size and Forecast by Organization Size, 2021-2031, ($Million)
10.5.10.4. Africa Cloud Advertising Market Size and Forecast by Application, 2021-2031, ($Million)
10.5.10.5. Africa Cloud Advertising Market Size by Vertical, 2021-2031, ($Million)

Chapter 11. Competitive Landscape
11.1. Market Overview
11.2. Market Share Analysis/Key Player Positioning
11.3. Developmental Strategy Benchmarking
11.3.1. New Product Development
11.3.2. Product Launches
11.3.3. Business Expansions
11.3.4. Partnerships, Joint Ventures, and Collaborations
11.3.5. Mergers and Acquisitions

Chapter 12. Company Profiles
12.1. Oracle
12.1.1. Company Snapshot
12.1.2. Financial Performance
12.1.3. Product Offerings
12.1.4. Key Strategic Initiatives
12.1.5. SWOT Analysis
12.2. Adobe
12.2.1. Company Snapshot
12.2.2. Financial Performance
12.2.3. Product offerings
12.2.4. Key Strategic Initiatives
12.2.5. SWOT Analysis
12.3. Google
12.3.1. Company Snapshot
12.3.2. Financial Performance
12.3.3. Product offerings
12.3.4. Key Strategic Initiatives
12.3.5. SWOT Analysis
12.4. Salesforce
12.4.1. Company Snapshot
12.4.2. Financial Performance
12.4.3. Product offerings
12.4.4. Key Strategic Initiatives
12.4.5. SWOT Analysis
12.5. SAP
12.5.1. Company Snapshot
12.5.2. Financial Performance
12.5.3. Product offerings
12.5.4. Key Strategic Initiatives
12.5.5. SWOT Analysis
12.6. IBM
12.6.1. Company Snapshot
12.6.2. Financial Performance
12.6.3. Product offerings
12.6.4. Key Strategic Initiatives
12.6.5. SWOT Analysis
12.7. Demandbase
12.7.1. Company Snapshot
12.7.2. Financial Performance
12.7.3. Product offerings
12.7.4. Key Strategic Initiatives
12.7.5. SWOT Analysis
12.8. Acquia
12.8.1. Company Snapshot
12.8.2. Financial Performance
12.8.3. Product offerings
12.8.4. Key Strategic Initiatives
12.8.5. SWOT Analysis
12.9. MediaMath
12.9.1. Company Snapshot
12.9.2. Financial Performance
12.9.3. Product offerings
12.9.4. Key Strategic Initiatives
12.9.5. SWOT Analysis
12.10. Nielsen
12.10.1. Company Snapshot
12.10.2. Financial Performance
12.10.3. Product offerings
12.10.4. Key Strategic Initiatives
12.10.5. SWOT Analysis

*The list of company is subject to change during the final compilation of the report
Key Players
  • Oracle
  • Adobe
  • Google
  • Salesforce
  • SAP
  • IBM
  • Demandbase
  • Acquia
  • MediaMath
  • Nielsen
Market Segments

By Component

  • Platforms
  • Services

By Deployment Model

  • Public Cloud
  • Private Cloud

By Organization Size

  • Large Enterprises
  • SMEs

By Application

  • Campaign Management
  • Customer Management
  • Others

By Vertical

  • BFSI
  • Manufacturing
  • Education
  • Others

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • The Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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