Digital Signage Market Analysis and Forecast to 2031: By Offering (Hardware, Software, Service), Product (Single Screen Display, Video Wall, Kiosk), Location (Indoor, Outdoor), and Region

Digital signage is a type of electronic display that is used to show information, advertising, or other messages. These displays can be found in a variety of public places, such as airports, malls, and restaurants. They can also be used in private businesses, such as office buildings and schools.

Digital signage can be used to display a variety of content, including text, images, video, and audio. This content can be static or dynamic. Static content is typically used for information that does not change often, such as a company’s hours of operation or contact information. Dynamic content is typically used for information that changes frequently, such as news, weather, or sports scores.

Digital signage can be controlled manually or remotely. Manual control typically involves a person physically changing the content on the display. Remote control typically involves using a computer or other device to send content to the display.

Digital signage can be used for a variety of purposes. For example, it can be used to provide information, advertise products or services, or entertain viewers. It can also be used to promote safety or encourage environmentally-friendly behavior.

Key Trends

The key trends in digital signage technology are:

1. Increased use of cloud-based solutions: Cloud-based digital signage solutions are becoming increasingly popular, as they offer a number of advantages over traditional on-premise solutions. Cloud-based solutions are typically more affordable, easier to deploy and manage and offer greater scalability.

2. Increased use of interactive features: Interactive features, such as touch screens and gestural interfaces, are becoming increasingly common in digital signage solutions. Interactive features provide a more engaging and immersive experience for users and can be used to deliver targeted content and advertising.

3. Increased use of analytics: Analytics are being used more and more to track and measure the performance of digital signage solutions. Analytics can be used to track how long users interact with a particular sign, what type of content is most popular, and which signs are most effective at driving sales or other desired outcomes.

4. Increased use of mobile devices: Mobile devices, such as smartphones and tablets, are being used more and more to control and interact with digital signage solutions. Mobile apps can be used to remotely manage digital signage networks, deliver content to specific signs, and track and analyze sign performance.

Key Drivers

The digital signage market is expected to grow significantly in the coming years owing to the rising adoption of digital signage solutions across various industry verticals. The key drivers of the digital signage market include the growing demand for effective communication tools, the need for reducing operational costs, and the increasing popularity of digital signage solutions among end-users.

The rising demand for effective communication tools is one of the key drivers of the digital signage market. Digital signage solutions offer various benefits such as real-time updates, content flexibility, and the ability to target specific audiences. These solutions help organizations to communicate effectively with their target audiences.

The need for reducing operational costs is another key driver of the digital signage market. Digital signage solutions help organizations to save on print and distribution costs. Additionally, these solutions help organizations to reduce the need for manpower for managing and updating signage content.

The increasing popularity of digital signage solutions among end-users is another key driver of the digital signage market. Digital signage solutions offer various benefits such as convenience, flexibility, and interactivity. These solutions are easy to use and offer a wide range of features and applications.

Restraints & Challenges

Digital signage is a relatively new technology, and as with any new technology, there are always a few key restraints and challenges that need to be overcome.

One of the biggest restraints is the cost of digital signage hardware and software. While the cost of digital signage has come down significantly in recent years, it is still more expensive than traditional signage. This can be a challenge for businesses who are on a tight budget and are trying to get the most bang for their buck.

Another challenge is finding the right digital signage software that meets the specific needs of the business. There are a lot of different software options on the market, and it can be difficult to determine which one is the best fit.

Finally, another challenge is getting employees on board with using digital signage. While digital signage can be a great way to improve communication and efficiency, some employees may be resistant to change and prefer the traditional methods.

Market Segments

The digital signage market is segmented into the basis of offering, product, location, and region. Based on the offering, the market is categorized into hardware, software, and services. Based on the product, it is classified into single screen display, video wall, and kiosk. On the basis of location, the market is categorized into indoor and outdoor. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

Key Players

The digital signage market report include players such as NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics, Panasonic Corporation, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Planer System Inc.

Table of Contents

Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. Digital Signage Market Outlook
3.1. Digital Signage Market segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Digital Signage Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Digital Signage Market
4.3. Economic Impact Analysis

Chapter 5. Digital Signage Market By Offering
5.1. Market Overview
5.2. Hardware
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. Software
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.4. Service
5.4.1. Market Size and Forecast, 2021-2031 ($Million)
5.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. Digital Signage Market By Product
6.1. Market Overview
6.2. Single Screen Display
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Video wall
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4. Kiosk
6.4.1. Market Size and Forecast, 2021-2031 ($Million)
6.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. Digital Signage Market By Location
7.1. Market Overview
7.2. Indoor
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. Outdoor
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 8. Digital Signage Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.2.3. North America Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.2.4. North America Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.2.5. The U.S.
8.2.5.1. The U.S. Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.2.5.2. The U.S. Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.2.5.3. The U.S. Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.2.6. Canada
8.2.6.1. Canada Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.2.6.2. Canada Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.2.6.3. Canada Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.2.7. Mexico
8.2.7.1. Mexico Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.2.7.2. Mexico Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.2.7.3. Mexico Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.3. Europe Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.4. Europe Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.5. Germany
8.3.5.1. Germany Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.5.2. Germany Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.5.3. Germany Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.6. France
8.3.6.1. France Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.6.2. France Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.6.3. France Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.7. U.K.
8.3.7.1. U.K. Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.7.2. U.K. Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.7.3. U.K. Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.8. Spain
8.3.8.1. Spain Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.8.2. Spain Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.8.3. Spain Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.9. Italy
8.3.9.1. Italy Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.9.2. Italy Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.9.3. Italy Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.3.10. Rest of Europe
8.3.10.1. Rest of Europe Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.3.10.2. Rest of Europe Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.3.10.3. Rest of Europe Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.3. Asia-Pacific Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.4. Asia-Pacific Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4.5. China
8.4.5.1. China Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.5.2. China Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.5.3. China Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4.6. India
8.4.6.1. India Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.6.2. India Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.6.3. India Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4.7. Japan
8.4.7.1. Japan Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.7.2. Japan Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.7.3. Japan Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4.8. South Korea
8.4.8.1. South Korea Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.8.2. South Korea Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.8.3. South Korea Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.4.9. Rest of APAC
8.4.9.1. Rest of APAC Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.4.9.2. Rest of APAC Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.4.9.3. Rest of APAC Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.5.3. Rest of the World Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.5.4. Rest of the World Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.5.5. Latin America
8.5.5.1. Latin America Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.5.5.2. Latin America Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.5.5.3. Latin America Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.5.6. Middle East
8.5.6.1. Middle East Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.5.6.2. Middle East Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.5.6.3. Middle East Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)
8.5.7. Africa
8.5.7.1. Africa Digital Signage Market Size and Forecast By Product, 2021-2031, ($Million)
8.5.7.2. Africa Digital Signage Market Size and Forecast By Location, 2021-2031, ($Million)
8.5.7.3. Africa Digital Signage Market Size and Forecast By Offering, 2021-2031, ($Million)

Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions

Chapter 10. Company Profiles
10.1. NEC Corporation
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Sony Corporation
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. LG Electronics
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Samsung Electronics
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Panasonic Corporation
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. ViewSonic Corporation
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Volanti Displays
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. iSEMC (HHSD)
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Koninklijke Philips N.V.
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. Planer System Inc.
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis

*The list of company is subject to change during the final compilation of the report

 

 

Market Segments

By Offering

  • Hardware
  • Software
  • Service

By Product

  • Single Screen Display
  • Video Wall
  • Kiosk

By Location

  • Indoor
  • Outdoor

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • The Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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