Hard Seltzer Market Analysis and Forecast to 2031: By ABV Content (ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), Distribution Channel (Off-trade and On-trade), and Region

Hard seltzer is a type of alcoholic beverage that is made by fermenting sugar and adding carbonation. It is similar to beer, but has a lower alcohol content and is often flavored with fruit. Hard seltzers have become popular in recent years, as they are light and refreshing alternative to beer and other alcoholic drinks.

Key Trends

There are a few key trends in Hard Seltzer technology:

1. Increased Alcohol Content: Most Hard Seltzers on the market today have an alcohol content of around 5%. However, there are a few brands that are now offering products with an alcohol content of up to 8%. This trend is likely to continue as consumers become more adventurous and demand more potent products.

2. Natural Flavors: Another trend in Hard Seltzer technology is the use of natural flavors. Consumers are becoming more aware of the importance of using natural ingredients, and they are demanding products that reflect this preference. As a result, many Hard Seltzer brands are now using natural flavors to appeal to this growing market.

3. Low-Calorie Options: As consumers become more health-conscious, they are also demanding low-calorie options. Hard Seltzer brands are responding to this trend by offering products that are lower in calories and sugar. This is a great option for those who want to enjoy a refreshing drink without guilt.

4. Canned or Bottled: Finally, another trend in Hard Seltzer technology is the packaging. In the past, most Hard Seltzers were only available in cans. However, now many brands are offering their products in bottles as well. This is a convenient option for those who want to take their Hard Seltzer with them on the go.

Key Drivers

There are a few key drivers of the hard seltzer market. The first is the health and wellness trend. Consumers are becoming more and more health-conscious and are looking for healthier alternatives to traditional alcoholic beverages. Hard seltzers are lower in calories and carbs than most other alcoholic drinks, making them a popular choice for those looking to watch their waistline.

Another driver of the hard seltzer market is the popularity of craft beverages. Consumers are willing to pay more for quality, artisanal products. This has led to a boom in the craft beer and spirits industries, and hard seltzers are following suit. Many small, independent brands are popping up, offering unique flavors and packaging.

Finally, the hard seltzer market is being driven by the millennial demographic. Millennials are the largest consumer group of hard seltzers, and they are attracted to the convenient, portable, and easy-to-drink nature of the beverage. Hard seltzers are perfect for on-the-go millennials who are always on the move.

Restraints & Challenges

The key restraints and challenges in the hard seltzer market are the lack of product differentiation and the lack of consumer awareness. The hard seltzer market is still in its infancy and there are very few players in the market. This lack of product differentiation makes it difficult for consumers to choose one product over another. Additionally, the lack of consumer awareness about hard seltzers means that many people are not aware of the products existence, let alone its benefits.

Market Segments

The hard seltzer market is segmented on the basis of ABV content, packaging, application, distribution channel, and region. On the basis of ABV content, ABV less than 5% and ABV more than 5%. By packaging, it is segregated into metal cans, glass bottles, and plastic bottles. According to distribution channel, it is divided into off-trade and on-trade. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

Key Players

The hard seltzer market report includes players such as Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude, Kona Brewing Co., Lift Bridge Brewing Co., and Bud Light Seltzer.

Why GIS?

Table of Contents

Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. Hard Seltzer Market Outlook
3.1. Hard Seltzer Market segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Hard Seltzer Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Hard Seltzer Market
4.3. Economic Impact Analysis

Chapter 5. Hard Seltzer Market By ABV Content
5.1. Market Overview
5.2. ABV Less Than 5%
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. ABV More Than 5%
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. Hard Seltzer Market By Packaging
6.1. Market Overview
6.2. Metal Cans
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Glass Bottles
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4. Plastic Bottles
6.4.1. Market Size and Forecast, 2021-2031 ($Million)
6.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.5. Others
6.5.1. Market Size and Forecast, 2021-2031 ($Million)
6.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. Hard Seltzer Market By Distribution Channel
7.1. Market Overview
7.2. Off-trade
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. On-trade
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 8. Hard Seltzer Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.2.3. North America Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.2.4. North America Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.2.5. The U.S.
8.2.5.1. The U.S. Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.2.5.2. The U.S. Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.2.5.3. The U.S. Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.2.6. Canada
8.2.6.1. Canada Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.2.6.2. Canada Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.2.6.3. Canada Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.2.7. Mexico
8.2.7.1. Mexico Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.2.7.2. Mexico Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.2.7.3. Mexico Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.3. Europe Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.4. Europe Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.5. Germany
8.3.5.1. Germany Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.5.2. Germany Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.5.3. Germany Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.6. France
8.3.6.1. France Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.6.2. France Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.6.3. France Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.7. U.K.
8.3.7.1. U.K. Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.7.2. U.K. Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.7.3. U.K. Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.8. Spain
8.3.8.1. Spain Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.8.2. Spain Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.8.3. Spain Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.9. Italy
8.3.9.1. Italy Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.9.2. Italy Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.9.3. Italy Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.3.10. Rest of Europe
8.3.10.1. Rest of Europe Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.3.10.2. Rest of Europe Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.3.10.3. Rest of Europe Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.3. Asia-Pacific Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.4. Asia-Pacific Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4.5. China
8.4.5.1. China Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.5.2. China Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.5.3. China Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4.6. India
8.4.6.1. India Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.6.2. India Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.6.3. India Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4.7. Japan
8.4.7.1. Japan Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.7.2. Japan Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.7.3. Japan Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4.8. South Korea
8.4.8.1. South Korea Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.8.2. South Korea Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.8.3. South Korea Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.4.9. Rest of APAC
8.4.9.1. Rest of APAC Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.4.9.2. Rest of APAC Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.4.9.3. Rest of APAC Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.5.3. Rest of the World Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.5.4. Rest of the World Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.5.5. Latin America
8.5.5.1. Latin America Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.5.5.2. Latin America Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.5.5.3. Latin America Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.5.6. Middle East
8.5.6.1. Middle East Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.5.6.2. Middle East Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.5.6.3. Middle East Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)
8.5.7. Africa
8.5.7.1. Africa Hard Seltzer Market Size and Forecast By Packaging, 2021-2031, ($Million)
8.5.7.2. Africa Hard Seltzer Market Size and Forecast By Distribution Channel, 2021-2031, ($Million)
8.5.7.3. Africa Hard Seltzer Market Size and Forecast By ABV Content, 2021-2031, ($Million)

Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions

Chapter 10. Company Profiles
10.1. Truly
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. White claw
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. Barefoot Cellars.
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Future Proof Brands LLC,
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Bon & Viv
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. Ficks & Co
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Nude
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Kona Brewing Co.
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Lift Bridge Brewing Co
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. Bud Light Seltzer
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis

*The list of company is subject to change during the final compilation of the report

 

 

Market Segments
  • By ABV Content
    • ABV Less Than 5%
    • ABV More Than 5%
  • By Packaging
    • Metal Cans
    • Glass Bottles
    • Plastic Bottles
  • By Distribution Channel
    • Off-trade
    • On-trade
  • By Region
    • North America
      • The U.S.
      • Canada
      • Mexico
    • Europe
      • The UK
      • Germany
      • France
      • Spain
      • Rest of Europe
    • The Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Rest of the World
      • Latin America
      • The Middle East
      • Africa

     

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