Mobile CRM Market Analysis and Forecast to 2032: By Enterprise Size (Large Enterprises, Small & Medium Enterprises), End-User (BFSI, Telecom, Healthcare, Retail, Manufacturing, Others), and Region
The Mobile CRM Market size was USD 32.8 Billion in 2022 and is anticipated to reach USD 56.2 Billion in 2032, growing at a rate of 5.5% from 2023 to 2032.
Mobile CRM is a type of customer relationship management (CRM) software that is designed for use on mobile devices, such as smartphones and tablets. Mobile CRM apps typically have many of the same features as traditional CRM software, such as the ability to track and manage customer relationships, sales opportunities, and marketing campaigns. However, mobile CRM apps are designed to be used on the go, which means they are often more streamlined and user-friendly than their desktop counterparts.
Mobile CRM apps can be used by salespeople to track their interactions with customers, manage their sales pipeline, and access customer information while they are away from their desks. They can also be used by customer service reps to view customer records, resolve issues, and track customer satisfaction. And, mobile CRM apps can be used by marketing teams to track the results of their campaigns and measure customer engagement.
Key Trends
There are several key trends in Mobile CRM technology.
One is the increasing use of mobile devices to access CRM systems. This is due to the increasing popularity of smartphones and tablets, as well as the increasing number of businesses that are using cloud-based CRM systems.
Another trend is the increasing use of voice recognition and natural language processing to interact with CRM systems. This is due to the increasing accuracy of these technologies, as well as the fact that they allow users to interact with CRM systems using their voice.
Finally, there is an increasing trend towards the use of location-based services to provide information to users about nearby customers or prospects.
Key Drivers
There are a few key drivers of the mobile CRM market which include the following:
The increasing popularity of smartphones and tablets: The increasing popularity of smartphones and tablets has been a key driver of the mobile CRM market.
The need for real-time access to customer data: Another key driver of the mobile CRM market is the need for real-time access to customer data.
The increasing number of small and medium businesses: Another key driver of the mobile CRM market is the increasing number of small and medium businesses.
Restraints & Challenges
One of the key restraints for mobile CRM is the lack of integration with existing enterprise systems. This can make it difficult for organizations to get a complete view of their customer data and leads to data silos.
Additionally, mobile CRM can be challenging to deploy and manage due to the need for constant updates and security patches. It is also important to have a good understanding of how mobile devices are being used by employees in order to optimize the CRM experience.
Market Segments
The mobile CRM market is segmented by enterprise size, end-user, and region. By enterprise size, the market is classified into large enterprises, and small and medium enterprises. Based on the end-user, it is bifurcated into BFSI, telecom, healthcare, retail, manufacturing, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
Key Players
The global mobile CRM market includes players such as IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Amdocs, Infor, Pegasystems Inc., Zoho Corporation Pvt. Ltd., SugarCRM, and others.
Mobile CRM Market Report Coverage
- The report offers a comprehensive quantitative as well as qualitative analysis of the current Mobile CRM Market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
- The report also covers qualitative as well as quantitative analysis of Mobile CRM Market in terms of revenue ($Million).
- Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Mobile CRM Industry.
- A thorough analysis of market trends and restraints is provided.
- By region as well as country market analysis is also presented in this report.
- Analytical depiction of the Mobile CRM Market along with the current trends and future estimations to depict imminent investment pockets. The overall industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
- Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Mobile CRM Market are also analyzed.
Table of Contents
Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques
Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market
Chapter 3. Mobile CRM Market Outlook
3.1. Mobile CRM Market Segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Global Mobile CRM Market
Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Global Mobile CRM Market
4.3. Economic Impact Analysis
Chapter 5. Mobile CRM Market by Enterprise Size
5.1. Market Overview
5.2. Large Enterprises
5.2.1. Market Size and Forecast, 2022-2032 ($Million)
5.2.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
5.3. Small & Medium Enterprises
5.3.1. Market Size and Forecast, 2022-2032 ($Million)
5.3.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
Chapter 6. Mobile CRM Market by End-Use
6.1. Market Overview
6.2. BFSI
6.2.1. Market Size and Forecast, 2022-2032 ($Million)
6.2.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
6.3. Telecom
6.3.1. Market Size and Forecast, 2022-2032 ($Million)
6.3.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
6.4. Healthcare
6.4.1. Market Size and Forecast, 2022-2032 ($Million)
6.4.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
6.5. Others
6.5.1. Market Size and Forecast, 2022-2032 ($Million)
6.5.2. Market Size and Forecast, by Region, 2022-2032 ($Million)
Chapter 7. Mobile CRM Market, by Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. North America Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.2.3. North America Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.2.4. North America Mobile CRM Market Size and Forecast by Country, 2022-2032, ($Million)
7.2.5. The U.S.
7.2.5.1. The U.S. Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.2.5.2. The U.S. Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.2.6. Canada
7.2.6.1. Canada Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.2.6.2. Canada Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.2.7. Mexico
7.2.7.1. Mexico Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.2.7.2. Mexico Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Europe Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.3. Europe Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.4. Europe Mobile CRM Market Size and Forecast by Country, 2022-2032, ($Million)
7.3.5. Germany
7.3.5.1. Germany Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.5.2. Germany Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.6. France
7.3.6.1. France Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.6.2. France Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.7. U.K.
7.3.7.1. U.K. Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.7.2. U.K. Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.8. Spain
7.3.8.1. Spain Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.8.2. Spain Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.9. Italy
7.3.9.1. Italy Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.9.2. Italy Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.3.10. Rest of Europe
7.3.10.1. Rest of Europe Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.3.10.2. Rest of Europe Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Asia-Pacific Mobile CRM Market Size and Forecast by Country, 2022-2032, ($Million)
7.4.3. Asia-Pacific Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.4. Asia-Pacific Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4.5. China
7.4.5.1. China Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.5.2. China Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4.6. India
7.4.6.1. India Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.6.2. India Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4.7. Japan
7.4.7.1. Japan Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.7.2. Japan Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4.8. South Korea
7.4.8.1. South Korea Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.8.2. South Korea Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.4.9. Rest of APAC
7.4.9.1. Rest of APAC Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.4.9.2. Rest of APAC Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.5. Rest of the World
7.5.1. Key Market Trends and Opportunities
7.5.2. Rest of the World Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.5.3. Rest of the World Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.5.4. Rest of the World Mobile CRM Market Size and Forecast by Country, 2022-2032, ($Million)
7.5.5. Latin America
7.5.5.1. Latin America Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.5.5.2. Latin America Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.5.6. Middle East
7.5.6.1. Middle East Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.5.6.2. Middle East Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
7.5.7. Africa
7.5.7.1. Africa Mobile CRM Market Size and Forecast by Enterprise Size, 2022-2032, ($Million)
7.5.7.2. Africa Mobile CRM Market Size and Forecast by End-Use, 2022-2032, ($Million)
Chapter 8. Competitive Landscape
8.1. Market Overview
8.2. Market Share Analysis/Key Player Positioning
8.3. Developmental Strategy Benchmarking
8.3.1. New Product Development
8.3.2. Product Launches
8.3.3. Business Expansions
8.3.4. Partnerships, Joint Ventures, and Collaborations
8.3.5. Mergers and Acquisitions
Chapter 9. Company Profiles
9.1. IBM Corporation
9.1.1. Company Snapshot
9.1.2. Financial Performance
9.1.3. Product Offerings
9.1.4. Key Strategic Initiatives
9.1.5. SWOT Analysis
9.2. Microsoft Corporation
9.2.1. Company Snapshot
9.2.2. Financial Performance
9.2.3. Product Offerings
9.2.4. Key Strategic Initiatives
9.2.5. SWOT Analysis
9.3. Oracle Corporation
9.3.1. Company Snapshot
9.3.2. Financial Performance
9.3.3. Product Offerings
9.3.4. Key Strategic Initiatives
9.3.5. SWOT Analysis
9.4. Salesforce.com Inc.
9.4.1. Company Snapshot
9.4.2. Financial Performance
9.4.3. Product Offerings
9.4.4. Key Strategic Initiatives
9.4.5. SWOT Analysis
9.5. SAP SE
9.5.1. Company Snapshot
9.5.2. Financial Performance
9.5.3. Product Offerings
9.5.4. Key Strategic Initiatives
9.5.5. SWOT Analysis
9.6. Amdocs
9.6.1. Company Snapshot
9.6.2. Financial Performance
9.6.3. Product Offerings
9.6.4. Key Strategic Initiatives
9.6.5. SWOT Analysis
9.7. Infor
9.7.1. Company Snapshot
9.7.2. Financial Performance
9.7.3. Product Offerings
9.7.4. Key Strategic Initiatives
9.7.5. SWOT Analysis
9.8. Pegasystems Inc.
9.8.1. Company Snapshot
9.8.2. Financial Performance
9.8.3. Product Offerings
9.8.4. Key Strategic Initiatives
9.8.5. SWOT Analysis
9.9. Zoho Corporation Pvt. Ltd.
9.9.1. Company Snapshot
9.9.2. Financial Performance
9.9.3. Product Offerings
9.9.4. Key Strategic Initiatives
9.9.5. SWOT Analysis
9.10. SugarCRM
9.10.1. Company Snapshot
9.10.2. Financial Performance
9.10.3. Product Offerings
9.10.4. Key Strategic Initiatives
9.10.5. SWOT Analysis
*The list of companies is subject to change during the final compilation of the report
Key Players
Market Segmentation
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End-Use
- BFSI
- Telecom
- Healthcare
- Retail
- Manufacturing
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- The U.K.
- Germany
- France
- Spain
- Italy
- Netherlands
- Sweden
- Switzerland
- Denmark
- Finland
- Russia
- Rest of Europe
- The Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Singapore
- Indonesia
- Taiwan
- Malaysia
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- The Middle East
- Africa