Porridge Market Analysis and Forecast to 2032: By Type (Oat, Maize, Wheat, Rice, Millet), Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Departmental Stores), and Region

The global porridge market was valued at USD 240.9 million in 2022 and it is anticipated to grow further till USD 631.9 million by 2032, at a CAGR of 10.1% during the forecast period.

Porridge is typically eaten for breakfast and is made by boiling oatmeal, then adding water or milk. However, the phrases oatmeal and porridge are frequently used in the same sentence. Consuming oatmeal is advantageous since it is incredibly nutrient-dense and contains dietary fibres, making for a filling meal and discouraging overeating. As a result, there is less chance of gaining weight, lower risk of high cholesterol, and better blood sugar management. Porridge’s high carbohydrate content promotes improved brain function.

Global Porridge Market Scope and Report Structure
Report AttributeDetails
Market Size in 2022US$ 240.9 Million
Market Size in 2032US$ 631.9 Million
CAGR %10.1%
Historic Period2016-2021
Forecast Period2023-2032
Base Year2022
Segments CoveredType, Distribution Channel, and Region
Key CompaniesAbbott Nutrition Inc., ABF Grain Products Limited, Bagrry's India Ltd., Conagra Foods Inc., Dr. McDougall's Right Foods, General Mills Inc., Kellogg Company, McCanns, Nestle S.A., and The Quaker Oats Company among others.
Regional ScopeNorth America, Europe, Asia Pacific, Central & South America, Middle East & Africa
Analysis CoverageMarket Forecast, Competitive Landscape, Drivers, Trends, Restraints, Opportunities, Value-Chain, PESTLE, Key Events and Developments
Market Trends and Drivers

The global porridge market is expanding as a result of shifting consumer food preferences and altered dietary habits. The tendency of consumers toward a healthy breakfast consisting of ready-to-eat foods and the spike in demand for hot cereal goods also contribute to the market’s expansion.

Market Restraints and Challenges

Porridge’s greater price relative to other breakfast options and potential for contamination, however, limit this growth.

Global Porridge Market Segmental Overview

The global porridge market is segmented into type, distribution channel, and region.

Global Porridge Market by Type

Based on the type, it is segmented into an oat, maize, wheat, rice, and millet. The oat is anticipated to dominate the market during the forecast period. Similarly, the maize segment is anticipated to witness the fastest growth during the forecast period.

Global Porridge Market by Distribution Channel

Based on the distribution channel it is segmented into hypermarkets, supermarkets, specialty stores, and departmental stores. The hypermarket segment is anticipated to dominate the market during the forecast period. Similarly, supermarket segment is anticipated to witness the fastest growth in the market during the forecast period.

Geographical Analysis of the Global Porridge Market

Region-wise, it is studied across the North America, Europe, Asia Pacific, and the Rest of the World. The North America region is anticipated to dominate the market during the forecast period. Similarly, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period.

Major Players in the Global Porridge Market

The key players studied in the report are Abbott Nutrition Inc., ABF Grain Products Limited, Bagrry’s India Ltd., Conagra Foods Inc., Dr. McDougall’s Right Foods, General Mills Inc., Kellogg Company, McCanns, Nestle S.A., and The Quaker Oats Company among others.

COVID-19 Impact

COVID-19 Pandemic is a global pandemic that has impacted numerous nations. The disciplines of business and marketing have been devastated by it. Because people were looking for food essentials with a longer shelf life and that were safe to eat during the epidemic, the demand for porridge rose. Due to a labour and raw material shortage, manufacturers are experiencing production problems. Following the pandemic, the market demand for porridge will rise as people seek out wholesome foods that will raise their body’s natural antioxidant levels.

Recent Developments
  • February 2022, Oat milk brand MOMA launched new chilled range after achieving 70% grwth.
  • February 2022, Above Food announced an agreement to acquire Sonic Milling Systems Ltd., a food technology company focused on developing disruptive processing techniques to create plant-based ingredients and products more cost effectively.
Frequently Asked Questions

Q1. How big is the Porridge market?

Ans. The global Porridge market size was USD 240.9 million in 2022 and it is anticipated to grow further till USD 631.9 million by 2032, at a CAGR of 10.1% from 2023 to 2032.

Q2. What is the Porridge market growth rate?

Ans. The growth rate of the Porridge market is 10.1%.

Q3. Which region holds a major market share for the Porridge market?

Ans. North America holds a major market share of the Porridge market in 2021.

Q4. Which segment accounted for the largest Porridge market share?

Ans. By distribution channel, the hypermarket segment accounted for the largest Porridge market share.

Q5. Who are the key players in the Porridge market?

Ans. The global Porridge market report includes players such as Abbott Nutrition Inc., ABF Grain Products Limited, Bagrry’s India Ltd., Conagra Foods Inc., Dr. McDougall’s Right Foods, General Mills Inc., Kellogg Company, McCanns, Nestle S.A., and The Quaker Oats Company among others.

Q6. What are the factors driving the Porridge market growth?

Ans. The major factors driving the growth of the market are the growing healthcare market in emerging countries.

Q7. What are the key growth strategies of Porridge market players?

Ans. The key growth strategies of Porridge market players are product launch and product approval.

Q8. Which region will provide more business opportunities for the Porridge market during the forecast period?

Ans. The Asia-Pacific region will provide more business opportunities for the Porridge market during the forecast period.

Table of Contents

Chapter 1. Porridge Market Overview
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Limitations
1.4. Research Methodologies
1.4.1. Secondary Research
1.4.2. Market Size Estimation Technique
1.4.3. Forecasting
1.4.4. Primary Research and Data Validation

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. Premium Insights on the Market
3.1. Market Attractiveness Analysis, by Region
3.2. Market Attractiveness Analysis, by Type
3.3. Market Attractiveness Analysis, by Distribution Channel

Chapter 4. Porridge Market Outlook
4.1. Porridge Market Segmentation
4.2. Market Dynamics
4.2.1. Market Drivers
4.2.1.1. Driver 1
4.2.1.2. Driver 2
4.2.1.3. Driver 3
4.2.2. Market Restraints
4.2.2.1. Restraint 1
4.2.2.2. Restraint 2
4.2.3. Market Opportunities
4.2.3.1. Opportunity 1
4.2.3.2. Opportunity 2
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Buyers
4.3.4. Bargaining Power of Supplier
4.3.5. Competitive Rivalry
4.4. PESTLE Analysis
4.5. Value Chain Analysis
4.5.1. Raw Product Suppliers
4.5.2. Manufacturers
4.5.3. Wholesalers and/or Retailers
4.6. Impact of COVID-19 on the Porridge Market
4.7. Impact of the Russia and Ukraine War on the Porridge Market

Chapter 5. Porridge Market, by Type
5.1. Market Overview
5.2. Oat
5.2.1. Key Market Trends & Opportunity Analysis
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. Maize
5.3.1. Key Market Trends & Opportunity Analysis
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.4. Wheat
5.4.1. Key Market Trends & Opportunity Analysis
5.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.5. Rice
5.5.1. Key Market Trends & Opportunity Analysis
5.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.6. Millet
5.6.1. Key Market Trends & Opportunity Analysis
5.6.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. Porridge Market, by Distribution Channel
6.1. Market Overview
6.2. Hypermarkets
6.2.1. Key Market Trends & Opportunity Analysis
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Supermarkets
6.3.1. Key Market Trends & Opportunity Analysis
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4. Specialty Store
6.4.1. Key Market Trends & Opportunity Analysis
6.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.5. Departmental Store
6.5.1. Key Market Trends & Opportunity Analysis
6.5.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. Porridge Market, by Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends & Opportunity Analysis
7.2.2. North America Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.2.3. North America Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.2.4. North America Porridge Market Size and Forecast by Country, 2021-2031, ($Million)
7.2.5. The U.S.
7.2.5.1. The U.S. Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.2.5.2. The U.S. Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.2.6. Canada
7.2.6.1. Canada Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.2.6.2. Canada Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.2.7. Mexico
7.2.7.1. Mexico Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.2.7.2. Mexico Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3. Europe
7.3.1. Key Market Trends & Opportunity Analysis
7.3.2. Europe Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.3. Europe Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.4. Europe Porridge Market Size and Forecast by Country, 2021-2031, ($Million)
7.3.5. Germany
7.3.5.1. Germany Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.5.2. Germany Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.6. France
7.3.6.1. France Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.6.2. France Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.7. U.K.
7.3.7.1. U.K. Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.7.2. U.K. Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.8. Spain
7.3.8.1. Spain Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.8.2. Spain Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.9. Italy
7.3.9.1. Italy Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.9.2. Italy Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.3.10. Rest of Europe
7.3.10.1. Rest of Europe Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.3.10.2. Rest of Europe Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.4. Asia-Pacific
7.4.1. Key Market Trends & Opportunity Analysis
7.4.2. Asia-Pacific Porridge Market Size and Forecast by Country, 2021-2031, ($Million)
7.4.3. Asia-Pacific Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.4. Asia-Pacific Porridge Market Size and Forecast by Product, 2021-2031, ($Million)
7.4.5. China
7.4.5.1. China Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.5.2. China Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.4.6. India
7.4.6.1. India Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.6.2. India Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.4.7. Japan
7.4.7.1. Japan Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.7.2. Japan Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.4.8. South Korea
7.4.8.1. South Korea Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.8.2. South Korea Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.4.9. Rest of APAC
7.4.9.1. Rest of APAC Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.4.9.2. Rest of APAC Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.5. Rest of the World
7.5.1. Key Market Trends & Opportunity Analysis
7.5.2. Rest of the World Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.5.3. Rest of the World Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.5.4. Rest of the World Porridge Market Size and Forecast by Country, 2021-2031, ($Million)
7.5.5. Latin America
7.5.5.1. Latin America Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.5.5.2. Latin America Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.5.6. Middle East
7.5.6.1. Middle East Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.5.6.2. Middle East Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)
7.5.7. Africa
7.5.7.1. Africa Porridge Market Size and Forecast by Type, 2021-2031, ($Million)
7.5.7.2. Africa Porridge Market Size and Forecast by Distribution Channel, 2021-2031, ($Million)

Chapter 8. Competitive Landscape
8.1. Market Overview
8.2. Market Share Analysis/Key Player Positioning
8.3. Vendor Benchmarking
8.4. Developmental Strategy Benchmarking
8.4.1. New Product Development
8.4.2. Product Launches
8.4.3. Business Expansions
8.4.4. Partnerships, Joint Ventures, and Collaborations
8.4.5. Mergers and Acquisitions

Chapter 9. Company Profiles
9.1. Abbott Nutrition Inc.
9.1.1. Company Snapshot
9.1.2. Financial Performance
9.1.3. Product Offerings
9.1.4. Key Strategic Initiatives
9.1.5. SWOT Analysis
9.2. ABF Grain Products Limited
9.2.1. Company Snapshot
9.2.2. Financial Performance
9.2.3. Product offerings
9.2.4. Key Strategic Initiatives
9.2.5. SWOT Analysis
9.3. Bagrry’s India Ltd.
9.3.1. Company Snapshot
9.3.2. Financial Performance
9.3.3. Product offerings
9.3.4. Key Strategic Initiatives
9.3.5. SWOT Analysis
9.4. Conagra Foods Inc.
9.4.1. Company Snapshot
9.4.2. Financial Performance
9.4.3. Product offerings
9.4.4. Key Strategic Initiatives
9.4.5. SWOT Analysis
9.5. Dr. McDougall’s Right Foods
9.5.1. Company Snapshot
9.5.2. Financial Performance
9.5.3. Product offerings
9.5.4. Key Strategic Initiatives
9.5.5. SWOT Analysis
9.6. General Mills Inc.
9.6.1. Company Snapshot
9.6.2. Financial Performance
9.6.3. Product offerings
9.6.4. Key Strategic Initiatives
9.6.5. SWOT Analysis
9.7. Kellogg Company
9.7.1. Company Snapshot
9.7.2. Financial Performance
9.7.3. Product offerings
9.7.4. Key Strategic Initiatives
9.7.5. SWOT Analysis
9.8. McCanns
9.8.1. Company Snapshot
9.8.2. Financial Performance
9.8.3. Product offerings
9.8.4. Key Strategic Initiatives
9.8.5. SWOT Analysis
9.9. Nestle S.A.
9.9.1. Company Snapshot
9.9.2. Financial Performance
9.9.3. Product offerings
9.9.4. Key Strategic Initiatives
9.9.5. SWOT Analysis
9.10. The Quaker Oats Company
9.10.1. Company Snapshot
9.10.2. Financial Performance
9.10.3. Product offerings
9.10.4. Key Strategic Initiatives
9.10.5. SWOT Analysis
*The list of company is subject to change during the final compilation of the report

Global Porridge Market Segmentation

By Type

  • Oat
  • Maize
  • Wheat
  • Rice
  • Millet

By Distribution Channel

  • Hypermarkets
  • Supermarkets
  • Specialty Stores
  • Departmental Stores

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • The Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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