RTD Cocktail Market Analysis and Forecast to 2032: By Type (Wine-based, Spirit-based, Malt-based), Packaging (Cans, Bottles), Distribution Channel (Hypermarkets/Supermarkets, Online, Liquor Stores, Others), and Region

The global RTD cocktail market was valued at USD 35.1 billion in 2022 and it is anticipated to grow further till USD 118.5 billion by 2032, at a CAGR of 12.9% during the forecast period.

A RTD cocktail is a pre-mixed alcoholic beverage that is typically sold in a can or bottle. RTD cocktails are convenient because they require no additional mixing or preparation, making them ideal for parties or other events where alcohol will be served. There are a variety of RTD cocktails available, including popular options such as Moscow Mules, Margaritas, and Bloody Marys. RTD cocktails are typically made with lower-quality alcohols, so they are not as strong as cocktails made from scratch. However, RTD cocktails can still be potent, so it is important to drink them responsibly.

Global RTD Cocktail Market Scope and Report Structure
Report Attribute Details
Market Size in 2022$35.1 Bn
Market Size in 2032$118.5 Bn
Growth Rate (2022-32)12.9%
Historic Period2016-2021
Forecast Period2023-2032
Base Year2022
Segments CoveredType, Packaging, Distribution Channel, and Region
Key CompaniesCutwater Spirits, Five Drinks Co., Goslings, Slow & Low, Kahlúa, Lifted Libations, Livewire, Miami Cocktail Co., Novo Fogo, and On the Rocks among others.
Regional ScopeNorth America, Europe, Asia Pacific, Central & South America, Middle East & Africa
Analysis CoverageMarket Forecast, Competitive Landscape, Drivers, Trends, Restraints, Opportunities, Value-Chain, PESTLE, Key Events and Developments
Market Drivers and Trends

The key drivers of RTD cocktail market are the increasing demand for ready-to-drink cocktails, the growing popularity of premium and artisanal cocktails, and the increasing number of women drinkers.

The ready-to-drink cocktail market is driven by the increasing demand for convenient and easy-to-drink cocktails. Consumers are increasingly looking for RTD cocktails that are pre-mixed and ready to drink, without the need for additional ingredients or preparation. This trend is being driven by the growing popularity of premium and artisanal cocktails, as well as the increasing number of women drinkers.

The growing popularity of premium and artisanal cocktails is driving the demand for RTD cocktails that are made with high-quality ingredients and offer a premium drinking experience. Consumers are willing to pay premium prices for RTD cocktails that are made with premium spirits, fresh fruits and vegetables, and unique flavor profiles.

The increasing number of women drinkers is also driving the RTD cocktail market. Women are increasingly turning to cocktails as a way to wind down after a long day or to celebrate a special occasion. RTD cocktails are seen as a convenient and low-commitment way to enjoy a cocktail, without the need for extensive knowledge or expertise.

Market Restraints and Challenges

There are a few key restraints and challenges in RTD cocktail market. Firstly, the high alcohol content in RTD cocktails can make them unpalatable for some consumers.

Secondly, RTD cocktails often have a shorter shelf life than other alcoholic beverages, meaning that they need to be consumed relatively quickly after purchase.

Finally, RTD cocktails can be more expensive than other alcoholic drinks, which may deter some consumers from purchasing them.

Global RTD Cocktail Market Segmental Overview

The global RTD cocktail market is segmented into type, packaging, distribution channel, and region.

Global RTD Cocktail Market by Type

Based on type, it is segmented into wine-based, spirit-based, and malt-based. The wine-based segment is anticipated to dominate the market during the forecast period. Similarly, the spirit based segment is anticipated to witness the fastest growth during the forecast period.

Global RTD Cocktail Market by Packaging

Based on packaging, it is segmented into cans, and bottles. The cans segment is anticipated to dominate the market during the forecast period. Similarly, the bottles segment is anticipated to witness the fastest growth during the forecast period.

Global RTD Cocktail Market by Distribution Channel

Based on distribution channel, it is segmented into hypermarkets/supermarkets, online, liquor stores, and others. The hypermarkets/supermarkets segment is anticipated to dominate the market during the forecast period. Similarly, the online segment is anticipated to witness the fastest growth during the forecast period.

Geographical Analysis of the Global RTD Cocktail Market

Region-wise, it is studied across the North America, Europe, Asia Pacific, and the Rest of the World. The North American region is anticipated to dominate the market during the forecast period. Similarly, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period.

Major Players in the Global RTD Cocktail Market

The key players studied in the report are Cutwater SpiritsFive Drinks Co.GoslingsSlow & LowKahlúaLifted LibationsLivewireMiami Cocktail Co.Novo Fogo, and On the Rocks among others.

COVID-19 Impact

Market conditions have improved as a result of the COVID-19 epidemic. The section took off once the COVID-19 pandemic hit the planet, despite the fact that demand for them was already soaring. The elements causing the increase in demand are the development of the at-home cocktail culture, rising health concerns, convenience, and the improved quality and variety of ready-to-drink cocktails.

In an effort to prevent contracting the virus, the pandemic has led to many consumers changing their purchasing behaviours and switching to internet shopping. Additionally, brick-and-mortar merchants are turning to online ordering and delivery services like Drizly in order to expand their customer base as they begin to recognise the value of creating an e-commerce strategy.

Recent Developments
  • March 2021, Diageo plc launched a new ‘Crown Royal ready to drink cocktails’ for whisky and cocktail enthusiasts. It includes three classic, signature Crown Royal serves in flavors of apple, cranberry, cola, and peach tea.
  • August 2020, Diageo plc launched a range of flavored, low-calorie, RTD cocktails under its Ketel One brand in the U.S. The product is formulated with vodka blended with botanicals, natural fruits, and sparkling water and comprises of three-strong flavors including – ‘Peach & Orange Blossom’, ‘Cucumber & Mint’, and ‘Grapefruit & Rose.’
Frequently Asked Questions

Q1. How big is the RTD Cocktail market?

Ans. The global RTD Cocktail market size was USD 35.1 billion in 2022 and it is anticipated to grow further till USD 118.5 billion by 2032, at a CAGR of 12.9% from 2023 to 2032.

Q2. What is the RTD Cocktail market growth rate?

Ans. The growth rate of the RTD Cocktail market is 12.9%.

Q3. Which region holds a major market share for the RTD Cocktail market?

Ans. North America holds a major market share of the RTD Cocktail market in 2022.

Q4. Which segment accounted for the largest RTD Cocktail market share?

Ans. By type, wine based segment accounted for the largest RTD Cocktail market share.

Q5. Who are the key players in the RTD Cocktail market?

Ans. The global RTD Cocktail market report includes players such as Cutwater SpiritsFive Drinks Co.GoslingsSlow & LowKahlúaLifted LibationsLivewireMiami Cocktail Co.Novo Fogo, and On the Rocks among others.

Q6. What are the factors driving the RTD Cocktail market growth?

Ans. The major factors driving the growth of the market are the growing market in emerging countries.

Q7. What are the key growth strategies of RTD Cocktail market players?

Ans. The key growth strategies of RTD Cocktail market players are product launch and product approval.

Q8. Which region will provide more business opportunities for the RTD Cocktail market during the forecast period?

Ans. The Asia-Pacific region will provide more business opportunities for the RTD Cocktail market during the forecast period.

Table of Contents

Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. RTD Cocktail Market Outlook
3.1. RTD Cocktail Market segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the RTD Cocktail Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the RTD Cocktail Market
4.3. Economic Impact Analysis

Chapter 5. RTD Cocktail Market by Type
5.1. Market Overview
5.2. Malt-based
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. Spirit-based
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.4. Wine-based
5.4.1. Market Size and Forecast, 2021-2031 ($Million)
5.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 6. RTD Cocktail Market by Packaging
6.1. Market Overview
6.2. Bottles
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Cans
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 7. RTD Cocktail Market by Distribution
7.1. Market Overview
7.2. Hypermarkets/Supermarkets
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. Online
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.4. Liquor Stores
7.4.1. Market Size and Forecast, 2021-2031 ($Million)
7.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)

Chapter 8. RTD Cocktail Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.2.3. North America RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.2.4. North America RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.2.5. North America RTD Cocktail Market Size and Forecast by Country, 2021-2031, ($Million)
8.2.6. The U.S.
8.2.6.1. The U.S. RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.2.6.2. The U.S. RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.2.6.3. The U.S. RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.2.7. Canada
8.2.7.1. Canada RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.2.7.2. Canada RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.2.7.3. Canada RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.2.8. Mexico
8.2.8.1. Mexico RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.2.8.2. Mexico RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.2.8.3. Mexico RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.3. Europe RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.4. Europe RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.5. Europe RTD Cocktail Market Size and Forecast by Country, 2021-2031, ($Million)
8.3.6. Germany
8.3.6.1. Germany RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.6.2. Germany RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.6.3. Germany RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.7. France
8.3.7.1. France RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.7.2. France RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.7.3. France RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.8. U.K.
8.3.8.1. U.K. RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.8.2. U.K. RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.8.3. U.K. RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.9. Spain
8.3.9.1. Spain RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.9.2. Spain RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.9.3. Spain RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.10. Italy
8.3.10.1. Italy RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.10.2. Italy RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.10.3. Italy RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.3.11. Rest of Europe
8.3.11.1. Rest of Europe RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.3.11.2. Rest of Europe RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.3.11.3. Rest of Europe RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific RTD Cocktail Market Size and Forecast by Country, 2021-2031, ($Million)
8.4.3. Asia-Pacific RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.4. Asia-Pacific RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.5. Asia-Pacific RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4.6. China
8.4.6.1. China RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.6.2. China RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.6.3. China RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4.7. India
8.4.7.1. India RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.7.2. India RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.7.3. India RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4.8. Japan
8.4.8.1. Japan RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.8.2. Japan RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.8.3. Japan RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4.9. South Korea
8.4.9.1. South Korea RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.9.2. South Korea RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.9.3. South Korea RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.4.10. Rest of APAC
8.4.10.1. Rest of APAC RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.4.10.2. Rest of APAC RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.4.10.3. Rest of APAC RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.5.3. Rest of the World RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.5.4. Rest of the World RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.5.5. Rest of the World RTD Cocktail Market Size and Forecast by Country, 2021-2031, ($Million)
8.5.6. Latin America
8.5.6.1. Latin America RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.5.6.2. Latin America RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.5.6.3. Latin America RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.5.7. Middle East
8.5.7.1. Middle East RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.5.7.2. Middle East RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.5.7.3. Middle East RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)
8.5.8. Africa
8.5.8.1. Africa RTD Cocktail Market Size and Forecast by Type, 2021-2031, ($Million)
8.5.8.2. Africa RTD Cocktail Market Size and Forecast by Packaging, 2021-2031, ($Million)
8.5.8.3. Africa RTD Cocktail Market Size and Forecast by Distribution, 2021-2031, ($Million)

Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions

Chapter 10. Company Profiles
10.1. Cutwater Spirits
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Five Drinks co.
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. Goslings
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Slow & Low
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Kahlúa
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. Lifted Libations
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Livewire
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Miami Cocktail co.
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Novo Fogo
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. On the Rocks
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis

*The list of company is subject to change during the final compilation of the report
Market Segmentation

By Type 

  • Malt-based
  • Spirit-based
  • Wine-based

By Packaging 

  • Bottles
  • Cans

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Online
  • Liquor Stores
  • Others

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • The Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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