Social Commerce Market Analysis and Forecast to 2031: By Business Model (B2C, B2B, C2C), Product Type (Personal & Beauty Care, Apparels and Others), Platform/Sales Channel (Video Commerce, Social Network-led Commerce, and Others), and Region
Social commerce is the combination of social media and e-commerce. It refers to the use of social media platforms to connect with potential and current customers and promote and sell products or services.
Key Trends
There are a few key trends in social commerce technology:
1. Social media integration: Social media platforms like Facebook, Twitter, and Instagram are being integrated into e-commerce platforms to provide a more social and engaging experience for shoppers. This can be seen in features like social login, social sharing, and social recommendations.
2. Personalization: Ecommerce platforms are using data from social media platforms to personalize the shopping experience for each individual user. This includes things like showing products that have been recommended by friends, or tailored product recommendations based on past purchase history.
3. Mobile: Social commerce is being increasingly driven by mobile users, as it provides a more convenient way to shop on the go. This is reflected in the trend of platforms offering mobile-optimized experiences, such as mobile apps and responsive design.
4. Social payment: Platforms are beginning to offer social payment options, such as the ability to pay with friends or through social media platforms. This makes the process of paying for goods and services more social and convenient and helps to build trust between buyers and sellers.
Key Drivers
There are a number of key drivers of social commerce market growth.
Firstly, the increasing popularity of social media platforms is driving more users to engage in social commerce activities.
Secondly, the increasing number of mobile users is also fueling growth in the social commerce market, as users are able to access social media platforms and make purchases on the go.
Thirdly, the growing trend for personalized and customized products is driving consumers to seek out social commerce platforms where they can find unique items that suit their individual preferences.
Finally, the increasing awareness of the benefits of social commerce, such as the ability to get discounts and deals, is also driving growth in the market.
Restraints & Challenges
There are a few key restraints and challenges in Social Commerce market. One is the challenge of discovery, or finding the right products and services on social media platforms. Another is the challenge of trust, or ensuring that the products and services that are found on social media platforms are trustworthy.
The challenge of discovery is perhaps the most difficult of these challenges. Social media platforms are vast and ever-changing, making it difficult for users to find the right products and services. The challenge of trust is also significant, as users must be sure that the products and services they find on social media are safe and reliable.
Despite these challenges, social commerce has the potential to be a powerful tool for businesses and consumers alike. With the right strategies in place, businesses can use social media to reach new customers, build trust, and boost sales.
Market Segments
The Social Commerce Market is segmented by business model, product type, platform/sales channel and region. By business model, the market is divided into B2C, B2B and C2C. Based on product type, it is segmented into personal & beauty care, apparels and others. On the basis of platform/sales channel, it is bifurcated into video commerce, social network-led commerce, and others. Region-wise the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Social Commerce Market includes players such as Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook), Pinduoduo Inc., Pinterest, Inc., Poshmark, Roposo, Snap, Inc., Taobao and TikTok.
Table of Contents
Chapter 1. Market Introduction
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques
Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market
Chapter 3. Social Commerce Market Outlook
3.1. Social Commerce Market segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Social Commerce Market
Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Social Commerce Market
4.3. Economic Impact Analysis
Chapter 5. Social Commerce Market by Business Model
5.1. Market Overview
5.2. Business to Consumer (B2C)
5.2.1. Market Size and Forecast, 2021-2031 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.3. Business to Business (B2B)
5.3.1. Market Size and Forecast, 2021-2031 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
5.4. Consumer to Consumer (C2C)
5.4.1. Market Size and Forecast, 2021-2031 ($Million)
5.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
Chapter 6. Social Commerce Market by Product Type
6.1. Market Overview
6.2. Personal & Beauty Care
6.2.1. Market Size and Forecast, 2021-2031 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.3. Apparels
6.3.1. Market Size and Forecast, 2021-2031 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4. Others
6.4.1. Market Size and Forecast, 2021-2031 ($Million)
6.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
6.4.3. Million)
Chapter 7. Social Commerce Market by Platform/Sales Channel
7.1. Market Overview
7.2. Video Commerce
7.2.1. Market Size and Forecast, 2021-2031 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.3. Social Network-led Commerce
7.3.1. Market Size and Forecast, 2021-2031 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
7.4. Others
7.4.1. Market Size and Forecast, 2021-2031 ($Million)
7.4.2. Market Size and Forecast, by Region, 2021-2031 ($Million)
Chapter 8. Social Commerce Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.2.3. North America Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.2.4. North America Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.2.5. North America Social Commerce Market Size and Forecast by Country, 2021-2031, ($Million)
8.2.6. The U.S.
8.2.6.1. The U.S. Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.2.6.2. The U.S. Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.2.6.3. The U.S. Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.2.7. Canada
8.2.7.1. Canada Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.2.7.2. Canada Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.2.7.3. Canada Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.2.8. Mexico
8.2.8.1. Mexico Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.2.8.2. Mexico Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.2.8.3. Mexico Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.3. Europe Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.4. Europe Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.5. Europe Social Commerce Market Size and Forecast by Country, 2021-2031, ($Million)
8.3.6. Germany
8.3.6.1. Germany Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.6.2. Germany Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.6.3. Germany Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.7. France
8.3.7.1. France Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.7.2. France Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.7.3. France Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.8. U.K.
8.3.8.1. U.K. Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.8.2. U.K. Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.8.3. U.K. Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.9. Spain
8.3.9.1. Spain Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.9.2. Spain Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.9.3. Spain Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.10. Italy
8.3.10.1. Italy Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.10.2. Italy Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.10.3. Italy Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.3.11. Rest of Europe
8.3.11.1. Rest of Europe Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.3.11.2. Rest of Europe Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.3.11.3. Rest of Europe Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Social Commerce Market Size and Forecast by Country, 2021-2031, ($Million)
8.4.3. Asia-Pacific Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.4. Asia-Pacific Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.5. Asia-Pacific Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4.6. China
8.4.6.1. China Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.6.2. China Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.6.3. China Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4.7. India
8.4.7.1. India Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.7.2. India Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.7.3. India Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4.8. Japan
8.4.8.1. Japan Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.8.2. Japan Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.8.3. Japan Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4.9. South Korea
8.4.9.1. South Korea Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.9.2. South Korea Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.9.3. South Korea Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.4.10. Rest of APAC
8.4.10.1. Rest of APAC Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.4.10.2. Rest of APAC Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.4.10.3. Rest of APAC Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.5.3. Rest of the World Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.5.4. Rest of the World Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.5.5. Rest of the World Social Commerce Market Size and Forecast by Country, 2021-2031, ($Million)
8.5.6. Latin America
8.5.6.1. Latin America Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.5.6.2. Latin America Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.5.6.3. Latin America Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.5.7. Middle East
8.5.7.1. Middle East Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.5.7.2. Middle East Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.5.7.3. Middle East Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
8.5.8. Africa
8.5.8.1. Africa Social Commerce Market Size and Forecast by Business Model, 2021-2031, ($Million)
8.5.8.2. Africa Social Commerce Market Size and Forecast by Product Type, 2021-2031, ($Million)
8.5.8.3. Africa Social Commerce Market Size and Forecast by Platform/Sales Channel, 2021-2031, ($Million)
Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions
Chapter 10. Company Profiles
10.1. Etsy, Inc.
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Fashnear Technologies Private Limited (Meesho)
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. Meta Platforms, Inc. (Facebook)
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Pinduoduo Inc.
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Pinterest, Inc.
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. Poshmark
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Roposo
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Snap, Inc.
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Taobao
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. TikTok
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis
*The list of company is subject to change during the final compilation of the report
Key Players
Market Segments
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Personal & Beauty Care
- Apparels
- Others
By Platform/Sales Channel
- Video Commerce
- Social Network-led Commerce
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- Middle East
- Africa