Toys And Games Market Analysis and Forecast to 2032: By Product (Electronic Games, Outdoor & Sport Toys, Dolls, Games & Puzzles, Others), Application (Up to 8 Years, 9 – 15 Years, 15 Years & Above), Distribution Channel (Offline, Online), and Region

The global toys and games market size was estimated at USD 308.21 billion in 2022 and is projected to grow at a CAGR of 7.7% from 2023 to 2032.

Toys and games are items that are used in play by children. They are often used to teach children about certain concepts or skills. Toys and games can be used to promote physical, cognitive, and social development in children. Some examples of toys include balls, dolls, and puzzles. Some examples of games include tag, hide-and-seek, and hopscotch.

Key Trends

Some key trends in Toys And Games technology are:

-The use of Augmented Reality (AR) in toys and games. This allows for a more immersive experience for the user, as they can see virtual objects in the real world.

-The use of 3D printing in toys and games. This allows for more customization and personalization of toys and games.

-The use of motion-sensing technology in toys and games. This allows for a more interactive experience for the user, as they can control the game or toy with their body movements.

Key Drivers

There are various key drivers of the Toys And Games market. Some of the most important drivers are mentioned below:

1. Increasing demand from children: The most important driver of the Toys And Games market is the increasing demand from children. With the increasing popularity of electronic devices and gadgets amongst children, the demand for toys and games has increased significantly.

2. Increasing disposable incomes: Another important driver of the Toys And Games market is the increasing disposable incomes of people. With the increasing disposable incomes, people are able to spend more on leisure activities and products such as toys and games.

3. Increasing demand from developing countries: The Toys And Games market is also being driven by the increasing demand from developing countries. With the economic development of these countries, the purchasing power of people has increased, which has led to the increased demand for toys and games.

4. Technological advancements: The Toys And Games market is also being driven by the technological advancements. With the advancement of technology, new and innovative products are being introduced in the market, which are attracting the children.

Restraints & Challenges

There are several key restraints and challenges in the Toys And Games market.

Firstly, the market is highly competitive and there are a large number of players vying for market share. This makes it difficult for new players to enter the market and compete effectively.

Secondly, the market is seasonal in nature and is typically driven by holiday spending. This can make it difficult to maintain consistent sales throughout the year.

Finally, the toys and games market is subject to fads and trends which can make it difficult to forecast future sales.

Market Segments

The toys and games market report is bifurcated on the basis of product, age, distribution channel, and region. Based on product, it is analyzed across electronic games, dolls, games & puzzles, and others. By age it is categorized into up to 8 years, 9 – 15 years, and 15 years & above. By distribution channel, it is divided into dedicated stores, gift shops, online channel, and others. Region-wise, it is studied across North America, Europe, Asia-Pacific, and rest of the World.

Key Players

The toys and games market report includes players such as Dream International Ltd., VTech Holdings Ltd., The LEGO Group, Sanrio Company, Ltd., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Hasbro, Konami Holdings Corp., Bandai Namco Holdings Inc.

Why GIS?

Table of Contents

Chapter 1. Market Introduction

1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Methodologies
1.4. Market Estimation Techniques

Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market

Chapter 3. Toys and Games Market Outlook
3.1. Toys and Games Market Segmentation
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Driver 1
3.2.1.2. Driver 2
3.2.1.3. Driver 3
3.2.2. Market Restraints
3.2.2.1. Restraint 1
3.2.2.2. Restraint 2
3.2.3. Market Opportunities
3.2.3.1. Opportunity 1
3.2.3.2. Opportunity 2
3.3. Porter’s Five Forces Analysis
3.3.1. Threat of New Entrants
3.3.2. Threat of Substitutes
3.3.3. Bargaining Power of Buyers
3.3.4. Bargaining Power of Supplier
3.3.5. Competitive Rivalry
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.5.1. Raw Material Suppliers
3.5.2. Manufacturers
3.5.3. Wholesalers and/or Retailers
3.6. Impact of the Russia and Ukraine War on the Global Toys and Games Market

Chapter 4. Economic Impact of COVID-19
4.1. Overall Impact of COVID-19
4.2. Impact of COVID On the Global Toys and Games Market
4.3. Economic Impact Analysis

Chapter 5. Toys and Games Market by Product
5.1. Market Overview
5.2. Electronic Games
5.2.1. Market Size and Forecast, 2021-2032 ($Million)
5.2.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
5.3. Dolls
5.3.1. Market Size and Forecast, 2021-2032 ($Million)
5.3.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
5.4. Games & Puzzles
5.4.1. Market Size and Forecast, 2021-2032 ($Million)
5.4.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
5.5. Outdoor & Sport Toys
5.5.1. Market Size and Forecast, 2021-2032 ($Million)
5.5.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
5.6. Others
5.6.1. Market Size and Forecast, 2021-2032 ($Million)
5.6.2. Market Size and Forecast, by Region, 2021-2032 ($Million)

Chapter 6. Toys and Games Market by Application
6.1. Market Overview
6.2. Up to 8 Years
6.2.1. Market Size and Forecast, 2021-2032 ($Million)
6.2.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
6.3. 9 – 15 Years
6.3.1. Market Size and Forecast, 2021-2032 ($Million)
6.3.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
6.4. 15 Years & Above
6.4.1. Market Size and Forecast, 2021-2032 ($Million)
6.4.2. Market Size and Forecast, by Region, 2021-2032 ($Million)

Chapter 7. Toys and Games Market by Distribution Channel
7.1. Market Overview
7.2. Online
7.2.1. Market Size and Forecast, 2021-2032 ($Million)
7.2.2. Market Size and Forecast, by Region, 2021-2032 ($Million)
7.3. Offline
7.3.1. Market Size and Forecast, 2021-2032 ($Million)
7.3.2. Market Size and Forecast, by Region, 2021-2032 ($Million)

Chapter 8. Toys and Games Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.2.3. North America Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.2.4. North America Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.2.5. North America Toys and Games Market Size and Forecast by Country, 2021-2032, ($Million)
8.2.6. The U.S.
8.2.6.1. The U.S. Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.2.6.2. The U.S. Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.2.6.3. The U.S. Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.2.7. Canada
8.2.7.1. Canada Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.2.7.2. Canada Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.2.7.3. Canada Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.2.8. Mexico
8.2.8.1. Mexico Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.2.8.2. Mexico Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.2.8.3. Mexico Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.3. Europe Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.4. Europe Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.5. Europe Toys and Games Market Size and Forecast by Country, 2021-2032, ($Million)
8.3.6. Germany
8.3.6.1. Germany Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.6.2. Germany Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.6.3. Germany Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.7. France
8.3.7.1. France Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.7.2. France Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.7.3. France Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.8. U.K.
8.3.8.1. U.K. Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.8.2. U.K. Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.8.3. U.K. Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.9. Spain
8.3.9.1. Spain Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.9.2. Spain Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.9.3. Spain Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.10. Italy
8.3.10.1. Italy Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.10.2. Italy Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.10.3. Italy Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.3.11. Rest of Europe
8.3.11.1. Rest of Europe Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.3.11.2. Rest of Europe Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.3.11.3. Rest of Europe Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Toys and Games Market Size and Forecast by Country, 2021-2032, ($Million)
8.4.3. Asia-Pacific Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.4. Asia-Pacific Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.5. Asia-Pacific Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.4.6. China
8.4.6.1. China Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.6.2. China Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.6.3. China Toys and Games Market Size and Forecast by Product Application, 2021-2032, ($Million)
8.4.7. India
8.4.7.1. India Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.7.2. India Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.7.3. India Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.4.8. Japan
8.4.8.1. Japan Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.8.2. Japan Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.8.3. Japan Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.4.9. South Korea
8.4.9.1. South Korea Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.9.2. South Korea Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.9.3. South Korea Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.4.10. Rest of APAC
8.4.10.1. Rest of APAC Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.4.10.2. Rest of APAC Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.4.10.3. Rest of APAC Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.5. Rest of the World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of the World Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.5.3. Rest of the World Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.5.4. Rest of the World Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.5.5. Rest of the World Toys and Games Market Size and Forecast by Country, 2021-2032, ($Million)
8.5.6. Latin America
8.5.6.1. Latin America Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.5.6.2. Latin America Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.5.6.3. Latin America Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.5.7. Middle East
8.5.7.1. Middle East Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.5.7.2. Middle East Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.5.7.3. Middle East Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)
8.5.8. Africa
8.5.8.1. Africa Toys and Games Market Size and Forecast by Product, 2021-2032, ($Million)
8.5.8.2. Africa Toys and Games Market Size and Forecast by Application, 2021-2032, ($Million)
8.5.8.3. Africa Toys and Games Market Size and Forecast by Distribution Channel, 2021-2032, ($Million)

Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, and Collaborations
9.3.5. Mergers and Acquisitions

Chapter 10. Company Profiles
10.1. Dream International Ltd.
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. VTEch Holdings Ltd.
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. The LEGO Group
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Sanrio Company, Ltd
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Playmates Toys Ltd.
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. JAKKAS Pacific, Inc.
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Mattel
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Hashbro
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Konami Holdings Corp.
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. Bandai Namco Holdings Inc.
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis
1 *The list of company is subject to change during the final compilation of the report

 

Market Segments

By Product 

  • Electronic Games
  • Outdoor & Sport Toys
  • Dolls
  • Games & Puzzles
  • Others

By Application

  • Up to 8 Years
  • 9 – 15 Years
  • 15 Years & Above

By Distribution Channel

  • Offline
  • Online

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • The Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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