Traditional Toys and Games Market Analysis and Forecast to 2032: By Age Group (Infants and Toddlers, Preschoolers, School-age Children, Tweens and Teens), Toy Type (Dolls and Action Figures, Educational Toys, Games and Puzzles, Outdoor and Sports Toys), Distribution Channel (Brick-and-Mortar Stores, E-commerce), and Region

Traditional Toys and Games Market is an industry that encompasses all types of traditional toys and games, including board games, card games, sports equipment, construction toys, dolls, stuffed animals, puzzles, art supplies, and more. Traditional toys and games are those that have been around for generations, often passed down from one generation to the next. They are typically made from wood, metal, fabric, or plastic and are designed to be used for play or learning.

The traditional toys and games market has been around for centuries and is still growing today. It is estimated that the global traditional toys and games market was worth approximately $84.2 billion in 2018 and is expected to reach $109.3 billion by 2025. This growth is being driven by an increase in disposable income, the rise of online retail, and the growing popularity of educational toys and games.

The traditional toys and games market includes a wide variety of products, from classic board games such as Monopoly and Risk to modern interactive toys such as robotic dinosaurs and educational kits. Manufacturers are constantly innovating and creating new products to keep up with changing trends and consumer demands. For example, there has been an increase in the number of STEM-focused toys and games in recent years, as well as the rise of digital toys and games.

Key Trends

The traditional toys and games market has undergone significant changes in recent years, driven by technological advancements and consumer trends. As the industry continues to evolve, it is important for businesses to stay informed about the key trends that are shaping the market.

One of the most important trends in the traditional toys and games market is the emergence of interactive toys. Through the use of sensors, robotics, and artificial intelligence, manufacturers are able to create toys that interact with their users. These toys often offer educational and entertaining experiences that can help to foster deeper connections between children and their toys. Additionally, the emergence of virtual reality and augmented reality technologies is allowing manufacturers to create immersive experiences that can further engage and entertain users.

Another key trend in the traditional toys and games market is the move towards more sustainable and eco-friendly products. Consumers are increasingly looking for toys and games that are made from sustainable and natural materials, as well as those that are produced in a way that minimizes their environmental impact. Businesses are responding to this demand by creating products that are made from recycled and renewable materials, and that are designed to last longer and be more durable.

Key Drivers

The traditional toys and games market is driven by a number of factors that include changing consumer preferences, technological advancements, increasing disposable incomes, and a desire to connect with the past. Traditional toys and games are those that have been played for generations and are typically associated with childhood. These toys and games often have a nostalgic appeal, as they evoke memories of simpler times.

Changing consumer preferences are a major driver of the traditional toys and games market. Consumers are increasingly looking for toys and games that can be shared and used in multiple ways, as opposed to the single-use toys of the past. This shift in preference has seen the rise of interactive toys and games, such as board games and puzzles, as well as a resurgence in the popularity of classic toys such as Lego and Barbie.

Technological advancements have also played a role in the growth of the traditional toys and games market. Technology has enabled traditional toys and games to become more interactive and engaging for children. This has seen the rise of digital versions of classic board games, as well as apps and websites that can be used to play classic games such as Monopoly.

Increasing disposable incomes have also been a key driver of the traditional toys and games market. As disposable incomes have risen, so too has the demand for traditional toys and games. This has been particularly true in emerging markets, where traditional toys and games are often seen as a status symbol.

Restraints & Challenges

The traditional toys and games market is facing a number of restraints and challenges. The primary challenge is the increasing competition from digital and electronic games which are more affordable, interactive and technologically advanced. This has resulted in a decrease in the sales of traditional toys and games, as parents are more likely to purchase electronic games over traditional toys and games for their children.

The second challenge is the rising prices of traditional toys and games due to the increasing cost of raw materials, labor costs, and transportation costs. This has caused a decrease in the demand for traditional toys and games, as they are perceived to be more expensive than electronic games.

The third challenge is the lack of innovation in the traditional toys and games market. As technology has advanced, children have become more accustomed to interactive and technologically advanced toys and games, and traditional toys and games cannot compete with their technological counterparts. This has caused a decrease in the demand for traditional toys and games as consumers prefer the more technologically advanced options.

Market Segments

The Traditional Toys and Games market is segmented by age group, toy type, distribution channel, and region. By age group, the market is divided into infants and toddlers, preschoolers, school-age children, tweens, and teens. By toy type, the market is bifurcated into dolls and action figures, educational toys, games and puzzles, and outdoor and sports toys. By distribution channel, the market is bifurcated into brick-and-mortar stores, and e-commerce. By region, the market is classified into North America, Europe, Asia-Pacific, and the rest of the world.

Key Players

The global  Traditional Toys and Games Market report includes players like Mattel, Inc. (United States), Hasbro, Inc. (United States), LEGO Group (Denmark), Bandai Namco Holdings Inc. (Japan), Ravensburger AG (Germany), Spin Master Corp. (Canada), MGA Entertainment, Inc. (United States) Goliath Games (Netherlands), Asmodee Group (France), and Tomy Company, Ltd. (Japan)

 

 Traditional Toys and Games Market Report Coverage
  • The report offers a comprehensive quantitative as well as qualitative analysis of the current  Traditional Toys and Games Market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
  • The report also covers qualitative as well as quantitative analysis of  Traditional Toys and Games Market in terms of revenue ($Million).
  • Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the  Traditional Toys and Games Market .
  • A thorough analysis of market trends and restraints is provided.
  • By region as well as country market analysis is also presented in this report.
  • Analytical depiction of the  Traditional Toys and Games Market along with the current trends and future estimations to depict imminent investment pockets. The overall  Traditional Toys and Games Market opportunity is examined by understanding profitable trends to gain a stronger foothold.
  • Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the  Traditional Toys and Games Market are also analyzed.

 

Why GIS?

Table of Contents

Chapter 1. Traditional Toys and Games Market Overview
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Limitations
1.4. Research Methodologies
1.4.1. Secondary Research
1.4.2. Market Size Estimation Technique
1.4.3. Forecasting
1.4.4. Primary Research and Data Validation
Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market
Chapter 3. Premium Insights on the Market
3.1. Market Attractiveness Analysis, By Region
3.2. Market Attractiveness Analysis, By Age Group
3.3. Market Attractiveness Analysis, By Toy Type
3.4. Market Attractiveness Analysis, By Distribution Channel
Chapter 4. Traditional Toys and Games Market Outlook
4.1. Traditional Toys and Games Market Segmentation
4.2. Market Dynamics
4.2.1. Market Drivers
4.2.1.1. Driver 1
4.2.1.2. Driver 2
4.2.1.3. Driver 3
4.2.2. Market Restraints
4.2.2.1. Restraint 1
4.2.2.2. Restraint 2
4.2.3. Market Opportunities
4.2.3.1. Opportunity 1
4.2.3.2. Opportunity 2
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Buyers
4.3.4. Bargaining Power of Supplier
4.3.5. Competitive Rivalry
4.4. PESTLE Analysis
4.5. Value Chain Analysis
4.5.1. Raw Material Suppliers
4.5.2. Manufacturers
4.5.3. Wholesalers and/or Retailers
4.6. Impact of COVID-19 on the Traditional Toys and Games Market
4.7. Impact of the Russia and Ukraine War on the Traditional Toys and Games Market
4.8. Case Study Analysis
4.9. Pricing Analysis
Chapter 5. Traditional Toys and Games Market , By Age Group
5.1. Market Overview
5.2. Infants and Toddlers
5.2.1. Market Size and Forecast.
5.2.2. Market Size and Forecast, By Region.
5.3. Preschoolers
5.3.1. Market Size and Forecast.
5.3.2. Market Size and Forecast, By Region.
5.4. School-age Children
5.4.1. Market Size and Forecast.
5.4.2. Market Size and Forecast, By Region.
5.5. Tweens and Teens
5.5.1. Market Size and Forecast.
5.5.2. Market Size and Forecast, By Region.
Chapter 6. Traditional Toys and Games Market , By Toy Type
6.1. Market Overview
6.2. Dolls and Action Figures

6.2.1. Market Size and Forecast.
6.2.2. Market Size and Forecast, By Region.
6.3. Educational Toys
6.3.1. Market Size and Forecast.
6.3.2. Market Size and Forecast, By Region.
6.4. Games and Puzzles
6.4.1. Market Size and Forecast.
6.4.2. Market Size and Forecast, By Region.
6.5. Outdoor and Sports Toys
6.5.1. Market Size and Forecast.
6.5.2. Market Size and Forecast, By Region.

Chapter 7. Traditional Toys and Games Market , By Distribution Channel
7.1. Market Overview
7.2. Brick-and-Mortar Stores
7.2.1. Market Size and Forecast.
7.2.2. Market Size and Forecast, By Region.
7.3. E-commerce
7.3.1. Market Size and Forecast.
7.3.2. Market Size and Forecast, By Region.

Chapter 8. Traditional Toys and Games Market , By Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Traditional Toys and Games Market Size and Forecast By Age Group.
8.2.3. North America Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.2.4. North America Traditional Toys and Games Market Size and Forecast By Toy Type.
8.2.5. North America Traditional Toys and Games Market Size and Forecast By Country.
8.2.6. The U.S.
8.2.6.1. The U.S. Traditional Toys and Games Market Size and Forecast By Age Group.
8.2.6.2. The U.S. Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.2.6.3. The U.S. Traditional Toys and Games Market Size and Forecast By Toy Type.
8.2.7. Canada
8.2.7.1. Canada Traditional Toys and Games Market Size and Forecast By Age Group.
8.2.7.2. Canada Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.2.7.3. Canada Traditional Toys and Games Market Size and Forecast By Toy Type.
8.2.8. Mexico
8.2.8.1. Mexico Traditional Toys and Games Market Size and Forecast By Age Group.
8.2.8.2. Mexico Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.2.8.3. Mexico Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.3. Europe Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.4. Europe Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.5. Europe Traditional Toys and Games Market Size and Forecast By Country.
8.3.6. The U.K.
8.3.6.1. The U.K. Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.6.2. The U.K. Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.6.3. The U.K. Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.7. Germany
8.3.7.1. Germany Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.7.2. Germany Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.7.3. Germany Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.8. France
8.3.8.1. France Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.8.2. France Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.8.3. France Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.9. Spain
8.3.9.1. Spain Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.9.2. Spain Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.9.3. Spain Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.10. Italy
8.3.10.1. Italy Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.10.2. Italy Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.10.3. Italy Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.11. Netherlands
8.3.11.1. Netherlands Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.11.2. Netherlands Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.11.3. Netherlands Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.12. Sweden
8.3.12.1. Sweden Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.12.2. Sweden Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.12.3. Sweden Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.13. Switzerland
8.3.13.1. Switzerland Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.13.2. Switzerland Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.13.3. Switzerland Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.14. Denmark
8.3.14.1. Denmark Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.14.2. Denmark Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.14.3. Denmark Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.15. Finland
8.3.15.1. Finland Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.15.2. Finland Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.15.3. Finland Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.16. Russia
8.3.16.1. Russia Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.16.2. Russia Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.16.3. Russia Traditional Toys and Games Market Size and Forecast By Toy Type.
8.3.17. Rest of Europe
8.3.17.1. Rest of Europe Traditional Toys and Games Market Size and Forecast By Age Group.
8.3.17.2. Rest of Europe Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.3.17.3. Rest of Europe Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Traditional Toys and Games Market Size and Forecast By Country.
8.4.3. Asia-Pacific Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.4. Asia-Pacific Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.5. Asia-Pacific Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.6. China
8.4.6.1. China Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.6.2. China Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.6.3. China Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.7. India
8.4.7.1. India Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.7.2. India Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.7.3. India Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.8. Japan
8.4.8.1. Japan Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.8.2. Japan Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.8.3. Japan Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.9. South Korea
8.4.9.1. South Korea Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.9.2. South Korea Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.9.3. South Korea Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.10. Australia
8.4.10.1. Australia Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.10.2. Australia Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.10.3. Australia Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.11. Singapore
8.4.11.1. Singapore Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.11.2. Singapore Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.11.3. Singapore Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.12. Indonesia
8.4.12.1. Indonesia Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.12.2. Indonesia Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.12.3. Indonesia Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.13. Taiwan
8.4.13.1. Taiwan Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.13.2. Taiwan Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.13.3. Taiwan Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.14. Malaysia
8.4.14.1. Malaysia Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.14.2. Malaysia Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.14.3. Malaysia Traditional Toys and Games Market Size and Forecast By Toy Type.
8.4.15. Rest of APAC
8.4.15.1. Rest of APAC Traditional Toys and Games Market Size and Forecast By Age Group.
8.4.15.2. Rest of APAC Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.4.15.3. Rest of APAC Traditional Toys and Games Market Size and Forecast By Toy Type.
8.5. Rest of The World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of The World Traditional Toys and Games Market Size and Forecast By Age Group.
8.5.3. Rest of The World Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.5.4. Rest of The World Traditional Toys and Games Market Size and Forecast By Toy Type.
8.5.5. Rest of The World Traditional Toys and Games Market Size and Forecast By Country.
8.5.6. Latin America
8.5.6.1. Latin America Traditional Toys and Games Market Size and Forecast By Age Group.
8.5.6.2. Latin America Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.5.6.3. Latin America Traditional Toys and Games Market Size and Forecast By Toy Type.
8.5.7. Middle East
8.5.7.1. Middle East Traditional Toys and Games Market Size and Forecast By Age Group.
8.5.7.2. Middle East Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.5.7.3. Middle East Traditional Toys and Games Market Size and Forecast By Toy Type.
8.5.8. Africa
8.5.8.1. Africa Traditional Toys and Games Market Size and Forecast By Age Group.
8.5.8.2. Africa Traditional Toys and Games Market Size and Forecast By Distribution Channel.
8.5.8.3. Africa Traditional Toys and Games Market Size and Forecast By Toy Type.
Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, And Collaborations
9.3.5. Mergers And Acquisitions
Chapter 10. Company Profiles
10.1. Mattel, Inc. (United States)
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Hasbro, Inc. (United States)
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product Offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. LEGO Group (Denmark)
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product Offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. Bandai Namco Holdings Inc. (Japan)
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product Offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Ravensburger AG (Germany)
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product Offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. Spin Master Corp. (Canada)
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product Offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. MGA Entertainment, Inc. (United States)
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product Offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Goliath Games (Netherlands)
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product Offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. Asmodee Group (France)
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product Offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. Tomy Company, Ltd. (Japan)
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product Offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis

*The List of Company Is Subject To Change During The Final Compilation of The Report

 

Market Segments

By Age Group

  • Infants and Toddlers
  • Preschoolers
  • School-age Children
  • Tweens and Teens

By Toy Type

  • Dolls and Action Figures
  • Educational Toys
  • Games and Puzzles
  • Outdoor and Sports Toys

By Distribution Channel

  • Brick-and-Mortar Stores
  • E-commerce

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Netherlands
    • Sweden
    • Switzerland
    • Denmark
    • Finland
    • Russia
    • Rest of Europe
  • The Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Taiwan
    • Malaysia
    • Rest of Asia-Pacific
  • Rest of the World
    • Latin America
    • The Middle East
    • Africa

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